Company Description Social Matters is a creative marketing agency that helps brands build strong, meaningful connections with their audiences in the digital space. The team focuses on strategic content creation and optimization to ensure brands stand out and grow in fast-changing online environments. Specialists across copy, design, advertising, and strategy collaborate to idealize, create, amplify, and optimize campaigns for maximum impact.

Social

Matters emphasizes a supportive, energetic culture where different disciplines work together to keep clients’ brands visible, relevant, and performance-driven.

Role Description The Performance Marketing Manager (Meta & Google Ads) is a full-time, on-site role based in Hyderabad. This role is responsible for planning, executing, and optimizing paid media campaigns across Meta platforms (Facebook, Instagram) and Google Ads to drive measurable business outcomes for clients. Day-to-day tasks include developing campaign strategies, setting up and managing ad accounts, conducting keyword and audience research, creating and testing ad creatives, and monitoring performance metrics such as CTR, CPC, CPA, ROAS, and conversions.

The Performance Marketing

Manager will analyze data, prepare performance reports and insights, manage budgets, and recommend optimization actions to improve results. The role also involves close collaboration with content, design,



and account management teams to ensure ads are aligned with brand objectives and integrated marketing plans.

Qualifications

Strong skills in performance marketing on Meta platforms (Facebook, Instagram), including campaign setup, audience targeting, and optimization.

Proficiency in Google Ads (Search, Display, Video), keyword research, bid strategies, and conversion optimization.

Experience using analytics tools (e.g., Google Analytics, Meta Ads Manager dashboards) to interpret data and drive decisions.

Ability to develop and test ad creatives in partnership with creative teams, with a focus on messaging, formats, and A/B testing.

Capability in budget management, forecasting, and pacing across multiple campaigns and accounts.

Familiarity with tracking and attribution methods (pixel implementation, UTM parameters, conversion events) to ensure accurate measurement.

Excellent analytical, problem-solving, and communication skills, with the ability to present explicit performance insights and recommendations.

Relevant experience in digital marketing or performance marketing; agency experience and exposure to multiple industries are beneficial.

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Ability to work collaboratively in an on-site team environment in Hyderabad and manage multiple projects and deadlines.

📌 Performance Marketing Manager (Meta & Google Ads) (Hyderabad)
🏢 Social Matters
📍 Hyderabad