The Performance Marketing Manager role at Intent Farm is designed for a strategic, data-driven marketer who has deep experience in scaling eCommerce and D2C brands through digital advertising. This role requires strong expertise in Meta and Google Ads, a sharp analytical mindset, hands-on campaign execution, and the ability to build growth strategies across the full funnel. The manager will lead client accounts end-to-end, ensuring measurable results, efficient spends, and consistent growth across digital channels.

Key Responsibilities

1.

Campaign

Strategy & Execution ● Build comprehensive performance marketing strategies for eCommerce and D2C brands across Meta Ads and Google Ads.

● Plan, launch, and scale high-performing campaigns across Search, Display, Video, Shopping, and Paid Social.

● Implement full-funnel strategies (TOF/MOF/BOF) and design advertising flows aligned to the brand’s growth goals.

● Lead creative brainstorming with the team for ad hooks, messaging, and high-performing creatives.

- Optimization & Growth Management ● Continuously optimize campaigns for ROAS, CAC, CTR, CVR, and other key performance metrics.

● Conduct frequent A/B tests across creatives, audiences, bidding, and landing pages.

● Identify new growth opportunities through market trends, competitor research, and platform insights.

● Develop CRO-backed recommendations to improve landing page performance and customer journey drop-offs.

- Analytics, Reporting & Forecasting ● Translate performance data into actionable insights and strategic decisions.

● Build weekly/monthly performance reports with clear reasoning, next steps, and measurable outcomes.

● Manage budgets across brands while ensuring efficiency, pacing accuracy, and quarterly forecasting.

● Maintain strong tracking hygiene using GA4, UTM parameters, and pixel/tag implementations. 4.

Client





Communication & Account Leadership ● Manage client relationships directly, present insights, and own communication end-to-end.

● Handle performance review calls, strategy discussions, and quarterly planning sessions.

● Clearly articulate decisions, optimizations, and growth recommendations to clients.

● Ensure high-quality delivery through collaboration with creative, content, and analytics teams.

Requirements ● 3–6 years of hands-on experience in performance marketing, specifically managing eCommerce/D2C brands.

● Strong expertise in Meta Ads Manager and Google Ads—Search + Shopping expertise is a must.

● Proven track record of scaling brands with high ROAS, controlled CAC, and efficient ad spends.

● Advanced analytical skills with proficiency in GA4, Looker Studio, Google Sheets/Excel.

● Deep understanding of eCommerce funnels, attribution models, paid social psychology, CRO, and remarketing frameworks.

● Ability to build and present strategic growth plans with clear reasoning and expected outcomes.

● Experience managing multiple accounts simultaneously in a rapid-paced agency environment.

● Strong communication skills, problem-solving ability, and ownership mindset.

● Experience collaborating with creative teams to build ads that perform. Good to Have ● Experience with influencer + paid ads synergy strategies.

● Familiarity with Shopify, Webflow, or landing page optimization tools.

● Understanding of automation, scripts,



and advanced remarketing flows.

Benefits Benefits Why should you join us? In case you value the opportunity to work on real & challenging Marketing problems In case you value high involvement from founders and learning from them In case you value having the autonomy to do things your way and not have to worry about experimental failures In case you care about working alongside genuine, honest peers who will have your back, no matter what In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort In case you believe in always learning and want an environment which will invest in your long-term growth In case you want to work on the cutting edge of marketing problems using the latest tools and strategies In case you are looking for a long-term place where you can grow with the company --- Why shouldn't you join us? In case you are looking for a product company, we aren’t one In case you are looking for a very structured corporate environment where roles are rigid and limited — we operate as a nimble, bootstrapped company In case you are looking for the top bracket pay in the industry — we may not be the right fit Perks :

- Comprehensive health coverage, including medical and accidental insurance
- Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks
- Continuous learning & development with sponsored courses, certifications and weekly training program
- A collaborative, high-energy team culture that values creativity and innovation
- High ownership, autonomy, and the freedom to bring your ideas to life

Team outings, offsites, and engaging workplace experiences --- Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH) Location: Bommanahalli, Bangalore.

📌 Performance Marketing - Manager (Bengaluru)
🏢 Intentfarm
📍 Bengaluru