The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. Key Responsibilities

Develop and execute end-to-end performance marketing strategies across Google Ads and Meta Ads.

Plan and build conversion-focused marketing funnels from awareness to lead generation/sales.

Manage campaign setup, audience targeting, budget allocation, bidding strategies, and optimization.

Analyze campaign performance using metrics like CPA, CPL, ROAS, CTR, conversion rate, and customer acquisition cost.

Conduct A/B testing of creatives, audiences, landing pages, and campaign structures.

Optimize campaigns regularly to improve ROI and reduce acquisition costs.

Work closely with content, design, and sales teams to improve campaign performance.

Track performance using Google Analytics,



Meta Ads Manager, and reporting dashboards.

Stay updated with latest paid media trends and platform changes.

Required Skills & Qualifications

3–6 years of hands-on experience in performance marketing.

Solid expertise in Google Ads (Search, Display, Performance Max, YouTube Ads).

Strong expertise in Meta Ads (Facebook & Instagram campaigns).

Experience in lead generation and conversion-focused campaigns.

Strong understanding of marketing funnels and customer journeys.

Ability to analyze data and make strategic decisions.

Experience managing budgets and scaling successful campaigns Preferred Skills

Experience with

Google Tag Manager

Google Analytics 4

Meta Pixel

Conversion API

Landing page optimization

CRM integrations

Marketing automation tools

Experience handling monthly ad spends of ₹5 lakh+ will be an advantage.

📌 Performance Marketing Manager (Kolkata)
🏢 Digital Wolf
📍 Kolkata