Key Responsibilities

Plan, execute, and optimize paid campaigns across Meta, Google, and other digital channels for the brand website

Plan, execute, and optimize PLA ads for Myntra, Nykaa, and Flipkart marketplaces; discuss ROAS and monthly budgets

Monitor key KPIs including ROAS, CAC, CPA, CTR, Conversion Rate, and Revenue. Work with business head to discuss target revenue, target ROAS, chart out marketing calendar and manage campaign budgets and improve marketing efficiency through continuous A/B testing

Coordinate with creative teams to develop high-performing ad creatives and landing pages. Analyze website performance using Google Analytics (GA4), Meta Ads Manager, and Google Ads. Overlook website loading speed and any other UI UX on the site

Work on CRM to improve customer acquisition, retention,



and repeat purchases. Prepare weekly and monthly performance reports with actionable insights.

Requirements

1-2 years of experience in performance marketing, preferably in D2C e-commerce or fashion/lifestyle brands. Solid hands-on experience with Meta Ads Manager, Google Ads, and Google Analytics (GA4). Good understanding of attribution, conversion tracking, and campaign optimization. Good understanding of how premium and luxury brands work with ad campaigns

Experience using AI tools or marketing and CRM AI platforms to improve campaign planning and analysis.

Contact: [email protected]

📌 Performance Marketing (Puducherry)
🏢 Hidesign
📍 Puducherry