About RIO RIO is one of India's fastest-growing Gen Z-focused beverage brands, building a new-age portfolio across sparkling fruit drinks, energy drinks, zero-sugar sparkling water, and ethnic fizzy beverages.

We are looking for a highly driven Performance Marketing Executive to accelerate digital growth and scale demand across quick commerce through data-driven marketing.

Role Overview We are seeking a results-oriented performance marketer who can drive measurable growth across digital channels. The role will own end-to-end performance marketing on Meta, with a strong focus on driving off-take across quick-commerce platforms, customer acquisition, conversion, brand visibility, and ROI optimization.

The ideal candidate should combine strong analytical skills with sharp execution and a growth mindset. Key Responsibilities

Performance Marketing

Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram)

Drive demand and off-take across quick-commerce platforms - Blinkit, Zepto, Instamart, and Flipkart Minutes - through Meta campaigns

Drive customer acquisition, engagement, and conversions while optimizing ROAS and CAC

Meta Advertising

Build and manage audience targeting strategies including: Interest-based targeting

Lookalike audiences

Retargeting cohorts

Continuously test creatives, ad copies, hooks, and CTAs to improve campaign performance

Scale winning campaigns efficiently

Quick Commerce

Align ad pressure to platform-level demand, availability, and sell-through across Blinkit, Zepto, Instamart, and Flipkart Minutes





Coordinate with quick-commerce account/category managers so ads land against listed, in-stock, well-priced SKUs

Expand coverage as we scale into new cities, keeping efficiency intact at higher spend

Analytics & Optimization

Monitor and optimize key metrics including ROAS, CAC, CTR, CPM, and conversion rates

Tie ad spend to actual off-take on each quick-commerce platform, not just Meta-side metrics

Analyze campaign performance and generate actionable insights for continuous improvement

Create periodic performance dashboards and reports for management review Candidate Requirements

2-3 years of relevant experience in performance marketing

Strong hands-on expertise in Meta Ads (mandatory)

Exposure to quick-commerce or e-commerce marketing preferred

Strong understanding of: Digital funnels

Consumer acquisition

Attribution models

Campaign optimization

Experience in FMCG, D2C, consumer brands, or e-commerce preferred

Strong analytical and reporting capabilities with comfort in marketing dashboards and performance tools Ideal Candidate Traits

We are looking for someone who is:

Highly ownership-driven

Data-oriented

Commercially sharp

Rapid-moving and execution-focused

Obsessed with growth and ROI Success Metrics

Success in this role will be measured by:

Improvement in ROAS

Reduction in CAC

Growth in quick-commerce off-take and digital conversions

Improvement in campaign efficiency

Overall revenue contribution from digital and quick-commerce channels

📌 Performance Marketing Executive (Mumbai)
🏢 Rio Innobev
📍 Mumbai