06 Aug
|
Pet Set Go
|
New Delhi
06 Aug
Pet Set Go
New Delhi
About Pet Set Go:
Pet Set Go is one of India's fastest-growing pet lifestyle brands, creating premium products for pets and their humans. From everyday essentials to festive collections, we're building a brand loved by thousands of pet parents across the country.
We're looking for a Performance Marketing Executive who loves numbers, understands consumer psychology, and knows how to scale profitable campaigns.
What you'll do:
- Plan, launch and optimize Meta advertising campaigns.
- Manage Google Ads (Search, Shopping & Performance Max).
- Analyze campaign performance and improve ROAS, CAC and MER.
- Work closely with the creative team to develop high-converting ad creatives.
- Build testing frameworks for creatives, audiences and landing pages.
- Scale winning campaigns while maintaining profitability.
- Track attribution, customer journeys and campaign performance using GA4.
- Coordinate with the website team to improve conversion rates.
- Prepare weekly and monthly performance reports with actionable insights.
- Identify new customer acquisition opportunities across emerging channels.
- Stay updated with the latest AI tools and advertising trends.
What we're looking for:
- 2–4 years of experience in Performance Marketing.
- Experience handling monthly ad spends of ₹5L+.
- Strong expertise in Meta Ads Manager.
- Working knowledge of Google Ads.
- Experience with Shopify brands.
- Comfortable working with Google Analytics 4.
- Strong analytical mindset and excellent Excel/Google Sheets skills.
- Experience using AI tools like ChatGPT, Claude, Perplexity or similar to improve workflows.
- Solid ownership and willingness to experiment.
Bonus Points If You Have:
- Experience in D2C or e-commerce brands.
- Experience with Snapchat Ads or Pinterest Ads.
- Understanding of influencer whitelisting.
- Experience with email marketing platforms like Klaviyo.
- Experience running festive sale campaigns.
- Love for pets!
What Success Looks Like:
- Consistently improving ROAS and MER.
- Lowering CAC while maintaining quality.
- Scaling revenue profitably.
- Bringing fresh testing ideas every week.
- Collaborating closely with the content and creative team.
Why Join Us?
- Be part of a fast-growing startup.
- High ownership and real impact.
- Freedom to experiment with new ideas.
- Work closely with the founder.
- Opportunity to build one of India's leading pet brands.
📌 Performance Marketing Executive (New Delhi)
🏢 Pet Set Go
📍 New Delhi