Performance Marketing Executive

Company: Martizy

Location: Vijayawada, Andhra Pradesh (On-site)

Experience: 1–3 years

Employment Type: Full-time

Reports to: Growth Marketing Manager

About Martizy

Martizy is a multi-brand D2C commerce platform building consumer brands across lifestyle, premium apparel & fragrances, and toys. In our first year, we crossed ₹50L in revenue on bootstrapped capital, fulfilled 7,000 orders across 450 SKUs, and sustained a 3× blended ROAS. We're now scaling our brand verticals — and paid acquisition is the engine.

About the Role

We're looking for a hands-on Performance Marketing Executive to plan, launch, and optimize paid campaigns across Meta, Google, and marketplace ad platforms. You'll own day-to-day campaign execution across our brand verticals, working closely with the Growth Marketing Manager to hit aggressive ROAS and order-volume targets.

This is a builder role in a bootstrapped, fast-moving startup — you'll get direct ownership of budgets and results, not just reporting duty.

Key Responsibilities

Campaign Execution

- Set up, launch, and manage paid campaigns on Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, Performance Max, YouTube)
- Manage marketplace advertising (Amazon Ads, Flipkart Ads) for listed SKUs
- Execute daily optimizations: budget pacing, bid adjustments, audience refinement, and creative rotation

Performance & Analytics

- Track and report daily/weekly performance against ROAS, CAC, CTR, CVR, and AOV targets




- Maintain campaign dashboards and share actionable insights with the growth team
- Run structured A/B tests on creatives, audiences, landing pages, and offers

Creative & Funnel Collaboration

- Brief the design/content team on ad creative requirements based on performance data
- Identify winning hooks, formats, and angles; scale what works, kill what doesn't
- Coordinate with the e-commerce team on landing pages, product pages, and conversion funnels

Growth Support

- Assist with retention channels: WhatsApp marketing, email/SMS campaigns, and remarketing flows
- Monitor competitor ad activity and D2C category trends
- Support current brand/product launches with go-to-market campaign plans

What We're Looking For

- 1–3 years of hands-on experience running Meta and/or Google Ads campaigns (D2C, e-commerce, or agency background preferred)
- Working knowledge of GA4, Meta Ads Manager, Google Ads Editor, and pixel/conversion tracking setup
- Comfort with numbers — you should be able to read a campaign report and know what to do next
- Basic understanding of e-commerce funnels, marketplace ads, and creative testing
- Bias for action: willingness to test fast, fail cheap, and iterate
- Bonus: experience with Shopify, marketplace seller panels, or WhatsApp marketing tools

What You'll Get

- Direct ownership of ad budgets and measurable business outcomes
- Exposure to building multiple brands from the ground up within one platform
- A fast learning curve working directly with founders and the growth leadership
- Competitive salary with performance-linked incentives

📌 Performance Marketing Executive (Vijayawada)
🏢 Martizy
📍 Vijayawada