Performance Marketing Executive

Company: Martizy

Location: Vijayawada, Andhra Pradesh (On-site)

Experience: 1–3 years

Employment Type: Full time

Reports to: Growth Marketing Manager About Martizy

Martizy is a multi-brand D2C commerce platform building consumer brands across lifestyle, premium apparel & fragrances, and toys. In our first year, we crossed ₹50L+ in revenue on bootstrapped capital, fulfilled 7,000+ orders across 450+ SKUs, and sustained a 3× blended ROAS. We're now scaling our brand verticals — and paid acquisition is the engine. About the Role

We're looking for a hands-on Performance Marketing Executive to plan, launch, and optimize paid campaigns across Meta, Google, and marketplace ad platforms. You'll own day-to-day campaign execution across our brand verticals, working closely with the Growth Marketing Manager to hit aggressive ROAS and order-volume targets.

This is a builder role in a bootstrapped, fast-moving startup — you'll get direct ownership of budgets and results, not just reporting duty. Key Responsibilities

Campaign Execution

Set up, launch, and manage paid campaigns on Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, Performance Max, YouTube)

Manage marketplace advertising (Amazon Ads, Flipkart Ads) for listed SKUs

Execute daily optimizations: budget pacing, bid adjustments, audience refinement, and creative rotation

Performance & Analytics

Track and report daily/weekly performance against ROAS, CAC, CTR, CVR, and AOV targets





Maintain campaign dashboards and share actionable insights with the growth team

Run structured A/B tests on creatives, audiences, landing pages, and offers

Creative & Funnel Collaboration

Brief the design/content team on ad creative requirements based on performance data

Identify winning hooks, formats, and angles; scale what works, kill what doesn't

Coordinate with the e-commerce team on landing pages, product pages, and conversion funnels

Growth Support

Assist with retention channels: WhatsApp marketing, email/SMS campaigns, and remarketing flows

Monitor competitor ad activity and D2C category trends

Support new brand/product launches with go-to-market campaign plans What We're Looking For

1–3 years of hands-on experience running Meta and/or Google Ads campaigns (D2C, e-commerce, or agency background preferred)

Working knowledge of GA4, Meta Ads Manager, Google Ads Editor, and pixel/conversion tracking setup

Comfort with numbers — you should be able to read a campaign report and know what to do next

Basic understanding of e-commerce funnels, marketplace ads, and creative testing

Bias for action: willingness to test fast, fail cheap, and iterate

Bonus: experience with Shopify, marketplace seller panels, or WhatsApp marketing tools What You'll Get

Direct ownership of ad budgets and measurable business outcomes

Exposure to building multiple brands from the ground up within one platform A fast learning curve working directly with founders and the growth leadership

Competitive salary with performance-linked incentives

📌 Performance Marketing Executive (Vijayawada)
🏢 Martizy
📍 Vijayawada