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Performance Marketing Executive

Remote

- Full Time | 5 Days/Week Apply for this role

About This Role

As a Performance Marketing Executive at 4KMEDIA, you will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across Meta and Google platforms.

This is a results-driven role.

You will be measured on ROI, cost efficiency, lead quality, and campaign scalability — not just impressions or clicks.

You will collaborate closely with Social Media Managers, Content Writers, Designers, and the Sales team to align paid campaigns with business goals.

Requirements

- 2–4 years of hands-on experience managing paid ad campaigns.

- Proven track record of generating leads, conversions, or sales through Meta and Google Ads.

- Strong understanding of full-funnel performance strategy (TOF, MOF, BOF).

- Skills and measurable results matter more than formal education. Degree is not mandatory with proven performance outcomes.

- Experience managing campaign budgets and optimizing for CPA/ROAS.

- Strong analytical ability and reporting discipline.

Responsibilities

- 1.

Campaign

Strategy &

- Setup Plan and execute campaigns on Meta Ads Manager and Google Ads. Structure campaigns based on business goals (lead generation, sales, awareness). Define targeting, creatives, and funnel strategy.

- 2. Optimization &

- Scaling Monitor daily performance and optimize campaigns. Improve CTR, reduce CPA, and increase ROAS. Conduct A/B testing for creatives, audiences, and copy. Scale winning campaigns strategically.

- 3. Analytics &

- Reporting Track campaign metrics including CTR, CPC, CPA, ROAS, and Conversion rate. Submit structured weekly performance updates.



Prepare detailed monthly performance reports with insights and next-step recommendations.

- 4. Collaboration &

- Funnel Alignment Work with content and design teams for ad creatives. Align landing pages with campaign objectives. Ensure tracking setup using Meta Pixel, Google Tag, and conversion tracking tools.

- 5. Budget &

- Performance Control Manage ad budgets responsibly. Monitor performance fluctuations and troubleshoot issues quickly. Ensure accurate tracking and attribution.

Skills &

- Qualifications

- Strong expertise in Meta Ads Manager and Google Ads.

- Understanding of audience segmentation and retargeting strategies.

- Experience with conversion tracking setup.

- Analytical mindset with strong data interpretation skills.

- Ability to manage multiple campaigns simultaneously.

- Remote work discipline and accountability.

- (Bonus) Experience with landing page optimization (CRO basics).

- (Bonus) Knowledge of Google Tag Manager.

- (Bonus) Experience running YouTube Ads.

- (Bonus) Understanding of lead nurturing funnels.

- (Bonus) Experience working in a digital marketing agency.

Key Performance Indicators

- Cost Per Lead (CPL) or Cost Per Acquisition (CPA)

- Return on Ad Spend (ROAS)

- Conversion rate improvement

- Budget utilization efficiency

- Campaign scalability

- Reporting accuracy and timeliness

CTC Offered: Based on skills, portfolio, and performance capability

Benefits

- 100% Work from home

- 5-Day Work Week

- Flexible &
- Asynchronous Communication

- Health &

- Term Insurance Coverage (up to ₹1 Crore)

- 30 Paid Leave Days Annually

- Learning &

- Upskilling Support

- Company Outings &

- Team Celebrations

Learn More About 4KMEDIA

- Life at 4KMEDIA

📌 Performance Marketing Executive (Rajkot)
🏢 4KMEDIA
📍 Rajkot