Job Title: Performance Marketing Specialist (3–4 Years Experience)

About the Role

We are looking for a results-driven Performance Marketing Specialist with 3–4 years of hands-on experience in planning, executing, and optimizing paid digital campaigns. The ideal candidate should have prior experience working in a digital marketing agency, managing multiple client accounts across industries, and delivering measurable business outcomes.

This role requires a strong analytical mindset, expertise in paid media platforms, and the ability to optimize campaigns to achieve growth, lead generation, and return on ad spend (ROAS).

Key Responsibilities

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
- Manage campaign budgets and continuously improve performance based on KPIs such as CPA, CPL, CTR, ROAS, and ROI.
- Develop media plans aligned with business objectives and client goals.
- Conduct keyword research, audience segmentation, and competitor analysis to improve campaign effectiveness.
- Monitor campaign performance, identify optimization opportunities, and implement data-driven improvements.
- Perform A/B testing for ad creatives, landing pages, and audience targeting.
- Collaborate with creative, content, and design teams to develop high-performing campaign assets.
- Generate regular performance reports with actionable insights and recommendations.
- Track conversions using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and other tracking tools.
- Stay updated with platform changes, industry trends, and emerging performance marketing strategies.

Required Skills & Qualifications





- 3–4 years of experience in Performance Marketing.
- Prior experience working in a digital marketing agency is mandatory.
- Strong hands-on experience with:
- Google Ads (Search, Display, Performance Max, YouTube)
- Meta Ads Manager
- LinkedIn Ads
- Good understanding of GA4, GTM, conversion tracking, and attribution models.
- Experience in campaign optimization for lead generation and e-commerce.
- Strong analytical and problem-solving skills with proficiency in Excel or Google Sheets.
- Ability to interpret data and translate insights into actionable strategies.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple accounts and meet deadlines in a rapid-paced environment.

Preferred Qualifications

- Google Ads Certification.
- Meta Certified Digital Marketing Associate or Professional Certification.
- Experience with CRM integrations and marketing automation platforms.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Conversion Rate
- Click-Through Rate (CTR)
- Revenue Growth
- Campaign ROI
- Budget Utilization and Efficiency

What We Offer
- Opportunity to work with diverse brands and industries.
- Collaborative and growth-oriented work environment.
- Learning and certification support.
- Performance-based incentives.
- Career progression opportunities.
- Job Title: Social Media Marketing (SMM) Consultant

Pay: Up to ₹30,000.00 per month

Benefits

- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Performance Marketer (Kolkata)
🏢 Viacon Marketing & Technologies Private
📍 Kolkata