Company Description SFuse is a branding and marketing agency that partners with organizations to unlock their brand’s full potential through creative, data-informed strategies. The team specializes in building distinctive brand identities, executing targeted marketing campaigns, and delivering impactful digital solutions across platforms. SFuse works with both emerging startups and established businesses, helping them gain visibility and differentiation in competitive markets.

Applicants can expect to join a collaborative setting that values innovation, measurable results, and long-term client success.

Role Description The Performance Marketer will be responsible for planning, executing, and optimizing data-driven marketing campaigns across channels such as search, social media, and display. Day-to-day tasks include managing ad accounts, setting up tracking and attribution, analyzing performance metrics, and making strategic adjustments to improve ROI and conversion rates. The role also involves collaborating with designers and content teams on creative assets, conducting A/B tests, segmenting audiences, and preparing regular performance reports and insights for clients and internal stakeholders.

This is a full-time, on-site role based in Kochi, requiring close coordination with the wider SFuse team to deliver integrated campaign outcomes.

Qualifications





Strong proficiency in performance marketing platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads) and experience managing paid campaigns with clear KPIs.

Skills in analytics and measurement, including use of tools such as Google Analytics, Tag Manager, and reporting dashboards for tracking conversions and optimizing budgets.

Ability to collaborate on marketing strategy, including audience segmentation, funnel design, and alignment of performance campaigns with broader brand and digital initiatives.

Experience working with creative and content teams to develop and refine ad copy, visual assets, and landing pages that support testing and performance goals.

Comfort with A/B testing, experimentation frameworks, and making data-backed recommendations to improve click-through rates, cost per acquisition, and overall campaign effectiveness.

Strong written and verbal communication skills, including the ability to present insights and campaign results clearly to internal teams and clients.

Relevant bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.

Prior agency or multi-client experience, familiarity with branding concepts, and an interest in staying current with digital marketing trends and platform updates.

📌 Performance Marketer (Kochi)
🏢 SFuse
📍 Kochi