Roles & Responsibilities

- Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage Google Ads campaigns including Search, Shopping, Display, and Performance Max.
- Monitor campaign performance and optimize for ROAS, CPA, CTR, and conversions.
- Create campaign strategies based on business objectives.
- Conduct audience research and build high-converting targeting strategies.
- Work closely with designers and content creators to develop high-performing ad creatives.
- Perform A/B testing on creatives, copy, audiences, and landing pages.
- Analyze campaign data and prepare weekly and monthly performance reports.
- Track conversions using Meta Pixel, GA4, GTM, and Google Ads Conversion Tracking.
- Stay updated with the latest trends, platform updates, and best practices.

Required Skills





- 2–4 years of hands-on experience in Performance Marketing.
- Strong expertise in Meta Ads Manager.
- Experience with Google Ads.
- Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Understanding of eCommerce marketing and conversion funnels.
- Experience working with Shopify brands is a plus.
- Solid analytical and problem-solving skills.
- Excellent communication and reporting abilities.

Pay: Up to ₹40,000.00 per month

Education

- Master's (Required)

Experience:
- Ad Campaign: 3 years (Required)
- Performance marketing: 3 years (Required)

Work Location: In person

📌 Performance Marketer (Boranada)
🏢 Marudhar Chemicals
📍 Boranada