Roles and Responsibilities

- Create and manage campaigns on Meta Ads and Google Ads.

- Monitor daily spend, sales, ROAS, CPS, CTR and conversion rates.

- Test new creatives, audiences, hooks and offers.

- Identify high-performing ads and scale them profitably.

- Pause or optimise underperforming campaigns and creatives.

- Coordinate with designers, video editors and influencers for new ad creatives.

- Track website and marketplace sales influenced by advertising.

- Prepare simple daily and weekly performance reports.

- Ensure campaigns stay within the assigned budget and achieve sales targets.

Skills Required

- Practical experience with Meta Ads Manager and Google Ads.

- Good understanding of performance marketing metrics.

- Robust analytical and problem-solving skills.

- Basic knowledge of Google Analytics and Excel/Google Sheets.

- Experience with D2C, beauty or e-commerce brands is preferred.

- Ability to manage campaigns independently and take ownership of results.

Preferred Candidate

We are looking for someone who is data-driven, creative, proactive and comfortable making daily campaign optimisation decisions.

📌 Performance Executive (Bengaluru)
🏢 Tru Hair And Skin
📍 Bengaluru