Company Description Digitactix is a full-service digital marketing and branding agency focused on helping brands grow through strategy-led creativity, performance marketing, and AI-enhanced execution. The team builds integrated digital ecosystems across branding, social media, SEO, content, media planning, web development, and performance campaigns. Digitactix prioritizes long-term brand growth and measurable outcomes rather than short-term noise.

By combining human creativity with smart technology, the agency delivers marketing solutions that are intentional, scalable, and data-driven. Team members collaborate in a fast-paced environment that values innovation, accountability, and continuous improvement.

Role Description The Paid Media Head is a full-time, on-site role based in Mumbai, responsible for leading the planning, execution, and optimization of paid media campaigns across digital platforms. This role oversees media strategy, budget allocation, and performance measurement to drive brand growth and ROI for clients. Day-to-day responsibilities include developing media plans, coordinating with creative and account teams, supervising campaign launches, and ensuring accurate tracking and reporting.

The Paid Media

Head will analyze campaign data, refine targeting, manage vendor and platform relationships, and maintain best practices for bidding and optimization.



The role also involves mentoring a media team, contributing to new business pitches, and staying current with platform updates, industry trends, and emerging tools. Qualifications

Strong expertise in Media Strategy and Media Planning, with experience designing and managing multi-channel paid campaigns.

Proficiency in Social Media Marketing across major platforms, with a focus on paid social and performance-driven campaigns.

Effective Communication skills, including the ability to present media plans, performance reports, and insights to internal teams and clients.

Experience in Public Relations or coordination with PR and brand teams to align paid media initiatives with broader communication goals.

Hands-on experience with ad platforms (e.g., Meta Ads, Google Ads, YouTube, LinkedIn), analytics tools, and campaign optimization techniques.

Proven leadership experience in managing and developing a media or performance marketing team.

Robust analytical and problem-solving skills, with the ability to interpret data, build dashboards, and make informed decisions.

Bachelor’s degree in Marketing, Advertising, Business, or a related field; advanced certifications in digital media or analytics are an advantage.

Background in agency or performance marketing environments, with a track record of delivering measurable results.

📌 Paid Media Head (Mumbai)
🏢 Digitactix
📍 Mumbai