About The Company Zenwork Inc., the parent company of Tax1099, is a pioneering leader in digital tax compliance and regulatory reporting technology. Backed by Spectrum Equity, we have established ourselves as innovators in the field, leveraging over a decade of experience to develop solutions that simplify complex compliance processes. Our platform integrates seamlessly with various business systems, enabling over 500,000 businesses and 30,000 CPA firms to efficiently manage their tax reporting obligations.

Our commitment to innovation and excellence has positioned us as a trusted partner for organizations navigating the evolving landscape of regulatory requirements.

At Zenwork

Inc., we foster a culture of continuous improvement, collaboration, and customer-centricity, driving us to deliver exceptional value to our clients and stakeholders.

About The Role We are seeking a highly analytical and performance-driven Paid Ads Analyst to join our dynamic marketing team in Hyderabad, India. This role is pivotal in designing and executing strategic paid advertising campaigns across multiple digital platforms, primarily targeting the U.S. B2B SaaS market.

The ideal candidate will possess a deep understanding of digital advertising channels, campaign optimization techniques, and data analysis to maximize lead generation, customer acquisition, and revenue growth. As a key contributor, you will collaborate closely with content, creative, and marketing teams to develop compelling ad creatives and landing pages, ensuring alignment with overall business objectives. Your insights and recommendations will directly impact our marketing effectiveness and growth trajectory.

Qualifications Minimum of 5 years of experience in paid media, digital advertising, or performance marketing, with a focus on B2B SaaS solutions.





Proven hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads Manager.

Strong understanding of campaign metrics, conversion tracking, and lead generation strategies.

Proficiency in analytics and reporting tools such as Google Analytics, Excel, Google Sheets, and other relevant platforms.

Excellent analytical, communication, and problem-solving skills capable of deriving actionable insights from complex data.

Bachelor's degree in Marketing, Business, or a related field;

certifications in ad platforms are highly desirable.

Experience managing U.S.-focused campaigns is preferred, with an understanding of the U.S. market nuances and compliance standards.

Responsibilities Design, develop, and manage paid advertising campaigns across platforms including Google Ads, LinkedIn Ads, Meta Ads, and other relevant channels to drive targeted traffic and lead acquisition.

Monitor campaign performance continuously, analyzing key metrics such as click-through rate (CTR), cost per lead (CPL), cost per acquisition (CPA), conversions, and return on ad spend (ROAS), and optimize campaigns accordingly.

Conduct comprehensive keyword research, audience segmentation, bid strategy adjustments, and competitor analysis to enhance campaign efficiency and effectiveness.

Collaborate with content creators, designers, and marketing strategists to develop engaging ad copy, creatives, and landing page recommendations that resonate with target audiences.





Implement A/B testing on ad creatives, messaging, and targeting options to identify high-performing variations and improve overall campaign performance.

Analyze campaign data to generate detailed reports, providing insights and actionable recommendations to stakeholders for continuous improvement.

Manage advertising budgets effectively, ensuring campaigns meet predefined business goals and acquisition targets while maintaining cost efficiency.

Support the setup and maintenance of tracking, tagging, and attribution systems to ensure precise measurement of campaign success.

Stay informed about the latest trends, platform updates, and best practices in digital advertising to keep campaigns cutting-edge and competitive.

Benefits Competitive salary package aligned with industry standards and experience.

Comprehensive advantages including health insurance, paid time off, and performance bonuses.

Opportunity to work with a talented, passionate, and innovative team within a rapidly growing technology company.

Dynamic work environment that promotes professional development, learning, and career advancement.

Engagement in impactful projects that simplify compliance processes for businesses worldwide, contributing to meaningful organizational growth.

Equal Opportunity Zenwork Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. We believe that diverse perspectives foster innovation and excellence, and we are dedicated to providing equal employment opportunities to all qualified candidates.

📌 Paid Ads Analyst (India)
🏢 Netrolynx AI
📍 India