Company: BackdropSource · Sales · Named-Account (ABM) Selling

Location: Coimbatore

Works alongside: Marketing

Budget: ₹60,000–₹90,000/month

Reports to: Sales Team Lead

Employment Type: Full-time

NON-NEGOTIABLES — DO NOT APPLY UNLESS ALL ARE MET

• EXCEPTIONAL SPOKEN ENGLISH — MUST SOUND CREDIBLE AND PEER-LEVEL TO A US / UK ENTERPRISE BUYER ON A LIVE CALL.

• COMFORT AND SKILL INITIATING COLD CONTACT WITH SENIOR DECISION-MAKERS WHO DO NOT KNOW US.

• WILLINGNESS TO WORK US / UK CALLING HOURS (SIGNIFICANT EVENING / NIGHT OVERLAP FROM INDIA).

About the Role

BackdropSource is building a dedicated outbound motion targeting enterprise exhibitors — companies with heavy trade-show and event calendars — and event agencies. This is a named-account sales role, not a volume or lead-generation function. You will identify specific high-value target companies, reach the right decision-makers inside them, and build relationships that convert into business.

It is high-difficulty and high-reward: landing even a handful of the right accounts moves the business meaningfully. The focus is quality, precision, and relationship-building — measured on accounts won, not on call volume.

How to read “cold” in this role: the work involves cold outreach, including calling decision-makers who have never heard of us. On every call you present as a consultative peer — never as a telecaller reading a script. You are judged on the quality of accounts you land, not on how many dials you make. All three are true at once, and the role needs someone who can hold all three.

What You'll Do

[SALES TL TO CONFIRM: is this a full-cycle role (owns the account through to signed business) or an opener (books the first meeting, then hands off)? Drafted below as full-cycle — adjust the last two bullets if opener.]

- Research and identify enterprise companies with heavy show/event calendars, and event agencies, as named target accounts.




- Find and secure contact with the actual decision-makers inside each account — not gatekeepers or generic inboxes.
- Lead first-touch outreach, including cold calls, that establishes immediate credibility. The first call is critical and sets the tone for the whole relationship.
- Carry the pitch confidently — free 2D mockup, best price without compromising quality, unlimited air-

shipped production scale — and tailor it to each account’s event calendar.
- Build and nurture long-term relationships that progressively open up and convert each account.
- Own an account plan per target: contacts mapped, next steps, and status — maintained in the CRM,

not just call logs.
- Track and report on named-account pipeline, outreach outcomes, and relationship progress.

What We're Looking For

- Exceptional spoken English — polished, confident, and credible to a senior US / UK enterprise buyer on a live call.
- Proven skill and comfort initiating cold contact: you can call a stranger at a target company, open well,

and hold the room.
- Prior B2B outbound, ABM, or enterprise / named-account experience (events, exhibitions, or agency-

side is a strong plus).
- Strong research skills — able to pinpoint the right decision-maker in an organisation and find a way to reach them.
- Consultative, relationship-first instinct rather than a transactional, high-volume calling mindset.
- Resilience and patience — a longer sales cycle with a small number of high-value wins; comfortable with rejection and playing the long game.
- Confidence to hold their own with senior people at large companies.

Success Looks Like

- A small number of high-value enterprise accounts or event agencies brought on board — quality over quantity.
- Robust first impressions on cold / first calls that open the door to ongoing relationships.
- A growing, mapped network of decision-maker contacts across target accounts.
- A clean, current account plan for every target in the book.

📌 Outbound / ABM Executive – Enterprise Exhibitors (Noida)
🏢 Backdropsource
📍 Noida