Job Description:

Manage email campaigns for education clients, both universities and institutes. Collaborate with sales team to take understanding of clients campaign - courses offered, core courses, number of mailers sold, delivery commitment etc.

- Collaborate with design team to include relevant content in mailer creatives. Create Multiple Creatives/ Themes for both University Level Mailers and Course Level Mailers with a view to create positive impact on client’s campaign.
- Drafting mailer execution tracker with proper analysis of Plan shared by account managers. Decide on mailer subject line, sender name, TG etc. Ensure that all client mailers are executed on planned day, keeping close tracking with mailer execution team and taking update every day on mailer campaigns.
- Monitor and analyze mailer performance, track open rates and click rates wrt Mailer Creatives, Subject Lines, Sender Names, TG, Freshness of Data. Provide insights and recommendations for future mailer activities based on data analysis and making adjustments wrt creative, sub line, sender name etc to improve engagement and conversion rates for clients.
- Required Skills :

- Valuable communication, analytical and creative skills.

📌 Sales Operations (Noida)
🏢 Info Edge
📍 Noida