Job Purpose

The Area Sales Manager Project Sales is responsible for driving business growth through project sales of construction chemical products in Raipur and surrounding markets. The role focuses on identifying and converting project opportunities, managing relationships with developers, contractors, consultants, architects, government agencies, and institutional customers, while achieving sales, profitability, and collection targets.

Key Responsibilities

Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Drive project sales across residential, commercial, industrial, infrastructure, and government projects.
- Identify current business opportunities and develop a strong sales pipeline.
- Increase market share through strategic account development and customer acquisition.

Project Sales & Specification

- Track upcoming construction projects from concept to execution.
- Work with architects, consultants, structural engineers, project management consultants (PMCs), and developers to secure product specifications.
- Convert specifications into confirmed orders by coordinating with contractors and procurement teams.
- Manage the complete project sales cycle from lead generation to project completion.

Customer & Stakeholder Management

- Build long-term relationships with builders,



developers, EPC contractors, government departments, industrial customers, and institutional clients.
- Conduct regular customer meetings, site visits, and technical discussions.
- Ensure high levels of customer satisfaction through timely support and issue resolution.

Channel Management

- Support and develop the dealer and distributor network.
- Ensure product availability and inventory planning.
- Collaborate with channel partners to drive secondary sales and project execution.

Technical & Commercial Support

- Coordinate with technical service teams for product demonstrations, mock-ups, site trials, and application support.
- Prepare commercial proposals, negotiate pricing, and finalize contracts within company guidelines.

Market Intelligence

- Monitor competitor activities, pricing, product launches, and market trends.
- Identify emerging opportunities in infrastructure, industrial, and institutional segments.
- Provide market feedback to support business planning and product development.

Collections & Reporting

- Ensure timely collections and maintain healthy receivables.
- Prepare sales forecasts, pipeline reports, project trackers, and monthly business reviews.
- Maintain CRM records and sales MIS accurately.

📌 Area Sales Manager - Prolink (Raipur)
🏢 berger paints
📍 Raipur