People & Careers Nexen Tire Strengthens European Operations with Key Management Appointments Published: November 6, 2025 Author: James Lockwood Nexen Tire appoints regional heads and central EU marketing lead.

Nexen

Tire has announced a series of strategic appointments designed to bolster its European operations and enhance its market presence across the region.

The South

Korean tyre manufacturer has named Stephen Park as Managing Director of Nexen Tire UK & Northern Europe. Drawing on his extensive experience in sales and market development, Mr Park will be responsible for expanding business opportunities and strengthening customer relationships across the UK, Ireland, and Nordic markets. In a significant move to capitalise on growth opportunities in Eastern Europe, Nexen Tire has established a new branch office in Bucharest, Romania.

Tim Inhoon Jung has been appointed Managing Director of Nexen Tire Romania, where he will lead efforts to build regional partnerships and accelerate business expansion in Romania and neighbouring markets. The current office reflects the company's recognition of Eastern Europe's increasing importance as a growth market for the tyre industry. Additionally, Kwan-Hee Park has been appointed Team Leader of the EU Marketing Planning Team.

In this role, Mr Park will oversee sales operations and pricing strategies to strengthen Nexen Tire's competitive positioning throughout the European region. The appointments form part of Nexen Tire's broader strategy to enhance its global footprint whilst improving operational efficiency. The company emphasised that these changes demonstrate its commitment to agility, customer focus, and sustainable growth in key regional markets.

Nexen

Tire's European expansion comes at a time when tyre manufacturers are increasingly focusing on regional market development to better serve local customers and respond more quickly to market dynamics. The establishment of the Romanian office, in particular, signals the company's intent to strengthen its presence in Eastern European markets,



which have shown robust growth potential in recent years. The new leadership team will be tasked with delivering greater value to customers whilst navigating the evolving challenges and opportunities within the European tyre market. ‍ ‍ Tagged with:Nexen Tire Europe, management appointments, Romania branch, Bucharest, UK tyre market, OE fitments, European sales, pricing strategy, distribution hub, Eastern Europe tyres ‍ Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media. Let's Shape the Future of the Tyre Industry Together Whether you're launching a product, sharing innovation, supporting sustainability initiatives or looking to engage with the global tyre industry. Contact us ADVERTISEMENT Latest News Market Intelligence Bio-Based Feedstocks Open New Route to Rubber Decarbonisation People &

• Careers Chris Follows Takes on Snowdon for The Albion Foundation People &

• Careers Nexen Tire Extends European Leadership Restructure Market Intelligence Global Tyre Recovery Rates Mask Wide Circularity Gap Fleets &

• Operators TireCheck INSCAN Automates Commercial Tyre Inspections Global News Future Tyre Industry Hub Weekly: Traceability, Data and Materials Supporting the Future of the Tyre Industry Join the organisations supporting the daily conversations shaping the future of the tyre industry. Become an Official Sponsor People &

• Careers Nexen Tire Strengthens European Operations with Key Management Appointments Author: James Lockwood Featured Stories Anyline Automates Tyre Sidewall Capture in TireBuddy Update Global Tyre Recovery Rates Mask Wide Circularity Gap Bio-Based Feedstocks Open New Route to Rubber Decarbonisation Future Tyre Industry Hub Weekly: Traceability, Data and Materials Chris Follows Takes on Snowdon for The Albion Foundation Maxam Adds 50/65R51 Size to MS501 MineXtra Range RAM Tracking and Klipboard Unite Fleet and Job Platforms Closed-Loop Tyre Materials Drive Recovered Carbon Black Growth TireCheck INSCAN Automates Commercial Tyre Inspections ADVERTISEMENT ADVERTISE HERE

📌 Nexen Tire Strengthens European Operations with Key Management Appointments (Raver)
🏢 Tyre News Media
📍 Raver