? We’re Hiring: (D2C) Location: Bengaluru, India (Preferred) / Worldwide (Remote)

Employment Type: Full-time

Compensation: Based on experience and fit At Malaaha, we’re building more than a body care brand—we’re building a movement around self-love through science-backed, active-led body care.

We’re looking for a Meta Growth Specialist who can help us build our Meta acquisition engine from the ground up. This is not a role for someone who has only worked on large, established brands with existing winning campaigns. We’re looking for someone who enjoys the challenge of building, testing, learning and scaling in an early-stage startup. What You’ll Own •⁠ ⁠End-to-end ownership of Meta Ads (Facebook & Instagram)

•⁠ ⁠Build campaign structures from scratch

•⁠ ⁠Plan and execute creative testing across UGC, founder-led content, statics and Reels

•⁠ ⁠Identify winning audiences, creatives and offers

•⁠ ⁠Scale winning campaigns while maintaining efficiency

•⁠ ⁠Monitor and optimize campaigns daily

•⁠ ⁠Analyze the complete customer journey from click to purchase

•⁠ ⁠Work closely with the founder on growth experiments and strategy

•⁠ ⁠Share weekly performance insights with clear recommendations We’re Looking For Someone Who Has •⁠ ⁠1–5 years of hands-on Meta Ads experience

•⁠ ⁠Experience working with D2C brands (Beauty, Personal Care, Wellness, Fashion or Consumer brands preferred)

•⁠ ⁠Worked on an early-stage D2C brand and contributed to building its Meta acquisition engine from the ground up

•⁠ ⁠Built and optimized Meta campaign structures from scratch, including testing, learning and scaling





•⁠ ⁠Strong understanding of creative testing and iteration

•⁠ ⁠Deep knowledge of:

Campaign structure

Advantage+ Shopping Campaigns

Broad targeting

Lookalike audiences

Retargeting

Audience exclusions

Attribution

Creative fatigue

- Scaling strategies

•⁠ ⁠Comfortable analyzing performance using Meta Ads Manager and Google Analytics 4

•⁠ ⁠Knows how to improve key metrics like CTR, CPC, CPM, CAC, CPA, ROAS and MER

•⁠ ⁠Experience with Meta Pixel, Conversions API and event tracking

•⁠ ⁠Comfortable working directly with founders in a rapid-paced startup environment

•⁠ ⁠Experience in the beauty or skincare industry Bonus If You Have

•⁠ ⁠Shopify & Google Ads experience

•⁠ ⁠Experience briefing creators or designers for high-performing ad creatives

•⁠ ⁠Understanding of landing page optimization and conversion rate optimization (CRO) This Role Is NOT For You If •⁠ ⁠You mainly boosted posts instead of building performance campaigns.

•⁠ ⁠You rely solely on Meta’s automated recommendations.

•⁠ ⁠You don’t enjoy testing, experimenting and learning from data.

•⁠ ⁠Your experience is primarily with mature brands that already had a proven acquisition engine and you’re looking for a similar setup.

How to Apply Please send us: •⁠ ⁠Your resume

•⁠ ⁠Two or three Meta Ads case studies

•⁠ ⁠Screenshots from Ads Manager (sensitive information can be blurred)

•⁠ ⁠A short note on one campaign you’re most proud of and why

•⁠ ⁠Your current and expected CTC If you enjoy solving early-stage growth challenges and want to build something meaningful from the ground up, we’d love to hear from you. ? Apply by sending your resume to [email protected]

📌 Meta Growth Specialist (India)
🏢 Malaaha Beauty
📍 India