Media Relations Specialist

Role Overview The Media Relations Specialist will serve as a dedicated extension of RLM's New York-based PR team, supporting media research, journalist mapping, media list development, opportunity identification, content preparation, database management, and media operations coordination. The role is responsible for executing high-volume media relations activities that improve responsiveness, efficiency, and scalability across client accounts while maintaining RLM's quality standards.

Key Responsibilities

Media Research & List Development

- Build, maintain, and continuously update targeted media lists across business, technology, healthcare, consumer, lifestyle, and trade media.
- Research journalists, editors, producers, podcast hosts, newsletters, influencers, and media outlets relevant to client campaigns.
- Maintain detailed journalist profiles, beat coverage information, and publication intelligence.

Media Prospect Monitoring

- Monitor editorial calendars, industry developments, reporter requests, breaking news, and emerging trends.
- Identify proactive media engagement opportunities aligned to client objectives.
- Track speaking opportunities, conferences, awards programs, contributed content opportunities, and podcast placements.

Content & Outreach Support

- Prepare first drafts of media pitches, pitch angles, press releases, media alerts, briefing notes, executive profiles,



and supporting background materials.
- Support campaign story development through research and media intelligence gathering.
- Assist account teams in preparing media engagement materials for journalist interactions.

Media Operations & Database Management

- Maintain media databases, journalist directories, CRM systems, outreach trackers, and account documentation.
- Ensure the accuracy and completeness of all media records and campaign information.
- Support workflow management and coordination across multiple client accounts.

PR Coordination Support

- Assist with scheduling and coordinating interviews, media briefings, media tours, and press activities.
- Support day-to-day administrative and execution activities related to media relations programs.
- Act as a reliable operational partner to RLM account teams.

Desired Profile

- 4-5 years of experience in Public Relations, Media Relations, Corporate Communications, Journalism, or Agency Support Services.
- Exceptional internet research and information-gathering skills.
- Strong business writing and content development capabilities.
- Ability to work across multiple industries and client accounts simultaneously.
- Familiarity with media databases, CRM platforms, media monitoring tools, and Microsoft Office applications.
- Excellent attention to detail, responsiveness, and communication skills.

📌 Media Relations Specialist (India)
🏢 QX Global Group
📍 India