Job Title: Marketing Operations Manager
? Organization: Dreamtime Learning Pvt. Ltd.
? Location: Hyderabad (near Madhapur Metro Station) – Work from Office
? Job Type: Full time (Monday to Saturday, 10:00 AM – 7:00 PM)
? Salary: Up to ₹4.8 LPA
? Requirement: Laptop is mandatory
Key Performance Indicators (KPIs)
- Physical School Operations
Lead Generation: Number of qualified leads and conversion to enrollments. Local Outreach Campaigns: ROI from ads, fairs, and parent meetups.
Event Attendance: Participation rates at offline open houses and tours.
Brand Visibility: Growth in inquiries from local campaigns.
- Franchise Business Marketing Operations
Lead Generation: Number of franchise inquiries generated. Campaign ROI: Cost per franchise lead and conversion rate to qualified prospects.
Brand Visibility: Growth in franchise-related impressions, mentions, and traffic.
Franchisee Marketing Support: Satisfaction scores from franchisees on marketing support.
Localized Campaigns: Success of region-specific franchise campaigns.
- Online School Marketing Operations
Lead Generation: Number of inquiries through digital campaigns. Enrollment Conversion:
Percentage of leads converted to enrolled students.
Campaign ROI: Cost per Lead (CPL) and Cost per Acquisition (CPA).
Content Engagement: Performance of blogs, webinars, and resources (CTR, time spent, shares).
Community Building: Growth and engagement in online communities/social forums.
Retention Metrics: Student retention rates and parent satisfaction ratings.
- General Marketing Operations
Event Success: Attendance & engagement rates for online/offline events. Integrated Campaign Performance: Efficiency of multi-channel campaigns (CTR, CPL, conversions).
Brand Awareness: Growth in social mentions, website traffic, and inquiries.
Market Research: Competitor analysis, insights, and trend identification.
International Expansion: Execution of entry strategies & localization.
Collaboration & Influencer Opportunities: Partnerships, influencer campaigns, sponsorship ROI.
Tool Utilization: Effective use of CRM, marketing automation, and analytics platforms.
? Interested candidates can share their CV with us at
[email protected] or contact (phone hidden).
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