If you're interested, please apply using this link: https://forms.gle/f6HA6ZG1WeKWU5jP6Marketing Manager — PlayAll Sports

Location: Head office, Savita Vihar, Delhi — 110092 (occasional venue visits for context)

Experience: 3–5 years | Type: Full-time | Reports to: Founder

About PlayAll

PlayAll runs 31+ sports venues across Delhi NCR — cricket, football, pickleball, badminton and multi-sport facilities serving thousands of players, academy students and corporate teams every week. We are a technology-first company and are serving more than 1L customers every month.

The role in one line

Own the weekly marketing engine across all venues: read the occupancy data, decide which venue gets which campaign, and drive a team of two (plus venue staff and AI tooling) to execute it.

What you'll do

Run the weekly marketing review: go venue by venue through occupancy and revenue dashboards, flag underperforming venues and slots, and switch the right marketing playbooks on and off.

Own the marketing calendar across all verticals — pay-and-play bookings, academy enrolments, renewals and repeat-rate campaigns, corporate events, open events and pickup games.

Direct a 2-person central team (performance marketing + design) — set weekly priorities, review output, unblock them.

Own lifecycle/CRM marketing: WhatsApp broadcast campaigns, app push, renewal journeys and referral pushes using our in-house tools.

Orchestrate venue-level execution: brief venue managers on posters, WhatsApp statuses, pamphlet drops and community-group pushes; ensure it actually happens (we have task-tracking systems for this).

Coordinate offline activity: boards,



society/school pamphlet drops and local activations — including vendor management.

Work hands-on with our AI-assisted stack: campaign drafts, A/B tests, performance post-mortems and pricing recommendations are generated in-house — you review, refine and approve rather than build from scratch. What we're looking for

Solid task & project management — a key requirement: you’ll coordinate a designer, a performance marketer, venue managers and outside vendors, keeping many small campaigns moving at once. Comfort with task boards, prioritisation and follow-through matters as much as marketing knowledge.

3–5 years in consumer marketing, ideally with exposure to a multi-location business — fitness chains, QSR, salons, edtech centres, or similar — where every location has different numbers and needs different treatment.

Hands-on fluency with Meta Ads and Google Ads — you can read a campaign's numbers yourself, not just a summary deck.

Experience running lifecycle/CRM marketing (WhatsApp, push, email) against retention or repeat-purchase goals.

Data-first temperament: comfortable living in dashboards and defending decisions with numbers. Nice to have

Sports, fitness or recreation industry background — or you play something yourself.

Local NCR market familiarity — you know your Rohini from your Faridabad.

Experience briefing designers and judging creative for local audiences.

Exposure to offline/BTL execution — pamphlets, boards, activations.

Compensation

₹7–9 Fixed LPA

Growth path

This role is built to grow into Marketing Lead as the venue count and team scale — the next two central marketing hires (SEO/content and offline/BTL) are planned to report into this position.

📌 Marketing Manager (New Delhi)
🏢 PlayAll Sports
📍 New Delhi