Marketing Manager – Oxygen Auto

Vehicle Scrapping & Used Auto Parts | Noida, UP | Full-Time

About the Company

Oxygen Auto is a leading startup in the ELV (End-of-Life Vehicle) recycling space. We run a government Registered Vehicle Scrapping Facility (RVSF) in UP, operating in strict alignment with India's National Vehicle Scrappage Policy. Additionally, we aggregate multiple RVSFs and provide them with end-of-life vehicles near to their yards.

Our vision is to build a scalable, compliant, and technology-driven vehicle scrapping ecosystem that formalizes the unorganized market and sets recent benchmarks in transparency, operational efficiency, and customer trust. We are positioning Oxygen Auto as a credible and future-ready brand in India’s mobility landscape as we currently operate at the intersection of automotive, sustainability, and technology.

Role Overview

We are looking for a sharp, results-driven Marketing Manager to own and lead all marketing activities for the company. This is a senior in-house role where you will build the marketing function from the ground up — hiring your team, working with freelancers, and driving measurable outcomes across two distinct goals: (1) acquiring old cars from whole of northern India car owners with special focus on Delhi NCR, and (2) growing our used spare parts e-commerce platform across India.

Key ResponsibilitiesStrategy & Leadership

- Own the end-to-end marketing strategy for both business verticals — car acquisition and spare parts sales
- Build and manage the in-house marketing team — SEO specialist, ads manager, content creator, field executive
- Manage external freelancers for things where we don’t have inhouse capability such as but not limited to backlink building, PR, video/creatives designing, SEO for AI search etc
- Report directly to the founder with clear weekly KPIs — leads generated, cost per lead, rankings, ROAS

Car Acquisition — Delhi NCR




- Plan and execute Google Search Ads and Meta Ads targeting Delhi NCR car owners with 10+ years old vehicles
- Build content & local SEO presence — area-specific landing pages for every major zone/state
- Develop referral programs with RTO agents, used car dealers, and insurance surveyors
- Oversee field marketing executive and on-ground outreach in Delhi NCR residential areas

Spare Parts E-Commerce Growth
- Drive traffic to the spare parts website through SEO, Google Shopping ads, and marketplace listings (IndiaMart, Justdial etc)
- Develop content strategy — part-specific and model-specific pages, compatibility guides, mechanic-targeted blogs
- Build WhatsApp marketing campaigns targeting workshops across UP and nearby states
- Coordinate with tech team to improve website UX and conversion rate, utilizing data and configuring/building AI based tools for improving efficiency of your team

Content & Brand
- Oversee all content — social media, website, ads, PR, influencer platforms, enable auto comment/reply on social pages as well as on general chatter on internet around scrapping
- Ensure consistent brand positioning as India's most tech-advanced and trusted scrapping company
- Identify PR opportunities — automotive media, startup publications, government RVSF coverage, both free and paid
- Build high-authority backlinks through PR coverage, automotive content partnerships and also relevant influencers

What We're Looking ForMust Have




- 5–8 years of digital marketing experience with at least 2 years in a leadership or managerial role
- Proven track record running Google Ads and Meta Ads with measurable lead generation results — must be able to show actual campaign dashboards from past work
- Hands-on SEO experience — on-page, local SEO, content strategy, link building etc
- Experience of managing a team or freelancers
- Strong analytical mindset — comfortable with Google Analytics, Search Console, and ads dashboards
- Based in Delhi NCR or willing to relocate to Noida

Good to Have

- Experience in automotive, e-commerce, or marketplace businesses
- Familiarity with Zoho CRM or similar tools
- Experience of talking to tech team/developer for daily needs of your team so that you can plan and automate your team’s work more and more using AI
- Understanding of local/regional marketing in Delhi NCR and other northern states
- Google Ads certified and/or Meta Blueprint certified

What We Offer

- Competitive salary: INR 7-10 LPA, based on experience plus incentives
- Full ownership of the marketing function — this is a leadership role, not an executive role
- Dedicated budget to hire your team, work with specialists and also help them hands-on
- Monthly ad spend budget to manage, which can be upgraded based on results
- Direct access to the founders — fast decisions, no bureaucracy
- Opportunity to build India's most recognisable automotive brand from the ground up

How to Apply

Send your CV and a brief note answering these two questions to [email protected];

- Share one Google Ads or SEO campaign you've run — what was the goal, what did you do, and what was the result?
- If given a ₹30,000/month ad budget to generate car scrapping leads in Delhi NCR — walk us through exactly how you'd set it up.

Candidates who answer these questions will be prioritised. We don't care about degrees — we care about results and intent.

📌 Marketing Manager (Noida)
🏢 Oxygenauto.In
📍 Noida