Marketing Manager – B2B Life Sciences (Client Hiring)

Hiring on behalf of our client (This is not an in-house position)

Location: Hyderabad, India (On-site)

Experience: 4-8+ Years About the Role

We are hiring a Marketing Manager for one of our clients, a leading enterprise software company serving the Life Sciences and Research Administration industry. This role requires more than traditional B2B marketing expertise. We're looking for someone who understands the research ecosystem and can build marketing strategies for enterprise buyers across Life Sciences, Biotechnology, Pharmaceuticals, Clinical Research, Research Administration, Research Compliance, Healthcare Technology, and Academic Research.

The ideal candidate should be capable of translating complex technical and regulatory concepts into effective marketing programs that drive brand awareness, qualified pipeline, and revenue growth. Who We're Looking For

Candidates should meet at least one of the following criteria:

5+ years of B2B marketing experience in Life Sciences, Pharma, Biotechnology, Clinical Research, Research Administration, Healthcare Technology, Scientific Software, Medical Research, or Research Compliance.

An educational background in Biotechnology, Pharmacy, Life Sciences, Biomedical Sciences, Clinical Research, Microbiology, Genetics, Bioinformatics, Biomedical Engineering, or a related field, combined with experience in B2B marketing.

Experience working closely with research institutions, universities, hospitals, CROs, pharmaceutical companies, biotech organizations, or scientific research teams. Applications without relevant domain exposure are unlikely to be considered. Key Responsibilities

Marketing Strategy & Demand Generation

Develop and execute Go-to-Market (GTM) strategies aligned with business objectives.

Own and drive Account-Based Marketing (ABM), Inbound Marketing, and Demand Generation programs.

Plan and execute integrated campaigns across email, content, SEO, webinars,



social media, events, and paid channels.

Collaborate with sales to improve lead quality, pipeline generation, and revenue contribution.

Content & Product Marketing

Develop messaging, positioning, and value propositions for enterprise solutions.

Create high-quality content including case studies, whitepapers, solution briefs, presentations, blogs, and sales collateral.

Translate complex research, compliance, and technical concepts into compelling business-focused messaging.

Marketing Operations & AI

Manage marketing automation, lead nurturing, segmentation, and customer journey workflows.

Leverage AI-powered tools to improve content creation, campaign execution, personalization, reporting, and operational efficiency.

Continuously evaluate new AI technologies and marketing innovations to improve productivity and campaign performance.

Performance Marketing

Manage SEO initiatives, Google Ads, LinkedIn Ads, and other digital marketing programs.

Optimize landing pages, conversion funnels, and campaign performance through data-driven experimentation.

Monitor and improve campaign ROI using analytics and attribution models.

Analytics & Team Collaboration

Track campaign performance using marketing analytics and reporting tools.

Build dashboards and provide actionable insights to stakeholders.

Coordinate with internal teams, external agencies, and client stakeholders to ensure successful campaign execution.

Manage multiple marketing initiatives while maintaining quality, timelines, and business priorities.

Required Skills

B2B Marketing

Account-Based Marketing (ABM)





Demand Generation

Inbound Marketing

Go-to-Market (GTM) Strategy

Content Marketing

Sales Enablement

Marketing Automation

Email Marketing

SEO

Marketing Platforms

HubSpot, Marketo, Pardot, or similar marketing automation platforms

Salesforce CRM or equivalent CRM platforms

Digital Marketing

Google Ads

LinkedIn Ads

Google Analytics (GA4)

SEO tools such as SEMrush, Ahrefs, or Screaming Frog

Analytics

Campaign performance reporting

Marketing attribution

Data-driven decision making

Soft Skills

Excellent written and verbal communication

Strong stakeholder management and presentation skills

Ability to manage multiple projects in a fast-paced environment

Strong analytical and problem-solving mindset

Bonus Skills

Programmatic Advertising

Intent Data Platforms (6sense, Bombora, ZoomInfo, or similar)

Tableau, Power BI, or advanced marketing reporting tools

Experience implementing AI-driven marketing workflows and automation Preferred Industry Experience

Experience marketing products or services within one or more of the following industries:

Life Sciences

Biotechnology

Pharmaceuticals

Clinical Research

Research Administration

Research Compliance

Healthcare Technology

Scientific Software

Medical Research

Laboratory Management Systems

CROs (Contract Research Organizations)

Research Universities

Academic Medical Centers Why This Role is Different

This is a unique opportunity for a marketer who combines industry expertise with contemporary B2B marketing. Success in this role requires the ability to understand scientific and research-driven organizations, collaborate with enterprise stakeholders, and leverage AI, automation, and data to build measurable marketing programs. If you enjoy simplifying complex solutions, creating high-impact marketing strategies, and driving revenue in the Life Sciences ecosystem, we'd love to hear from you.

📌 Marketing Manager (Life Sciences) (Hyderabad)
🏢 The Smarketers
📍 Hyderabad