ScalePods | Full-Time | Remote

Experience: 2 to 6 years

Compensation Bracket - 4-8 LPA About ScalePods

ScalePods builds AI workforces that automate business functions across Sales, Marketing, HR and Operations.

We design and implement AI systems that become part of a company's workforce, helping businesses scale through automation and intelligent workflows.

As we grow, we're looking for a Marketing Lead who can build and own our marketing engine, someone who can think strategically, write persuasively, lead a team, and create campaigns that directly contribute to revenue.

About the Role

This is not a social media management role.

This is not a campaign execution role.

This is a leadership position for someone who understands how every part of marketing fits together, from SEO and content to product positioning, demand generation, website conversion, lead nurturing and sales enablement.

You'll define the strategy.

You'll lead a multidisciplinary marketing team.

You'll still be hands-on where it matters most—crafting high-impact messaging, reviewing creative output, developing campaign strategy and producing premium content such as whitepapers, case studies, landing pages and ad copy.

If you enjoy building marketing systems instead of simply executing tasks, you'll thrive here.

Your Team

You'll work closely with and lead:

Content Marketer

Collaborate on blogs, LinkedIn content, newsletters, SEO content and thought leadership.

Delegate work while actively contributing to high-impact content yourself.

Review, edit and mentor to ensure exceptional quality and consistency.

Graphic Designers

Provide creative direction for campaigns.

Review designs and videos before publication.

Maintain brand consistency across every touchpoint.

Develop creative briefs and campaign concepts.

Web Developer

Translate marketing strategy into landing pages and website improvements.

Prioritise page launches, CRO initiatives and technical SEO requirements.

Ensure the website continuously evolves with business objectives.

Performance Marketing Specialist

Own campaign strategy while partnering closely on execution.

Write ad copy and define messaging.

Develop creative direction and campaign concepts.

Align landing pages with campaign goals.

Analyse performance and refine strategy based on results.

What You'll OwnMarketing Strategy

Develop and execute ScalePods' overall marketing strategy.

Own positioning, messaging, campaigns and channel priorities while ensuring every initiative supports business growth.

Organic Growth & SEO

Organic growth is one of the most important responsibilities of this role.

You'll own the strategy behind:

SEO

Topic clusters and pillar pages

Content architecture





Internal linking strategy

Technical SEO recommendations

Search intent optimisation

AI search optimisation

Content distribution

Organic lead generation

Website authority building

We're looking for someone who understands why content ranks, why users convert, and how to build sustainable organic growth rather than simply publishing more blogs.

Content Leadership

You'll both lead content and create it.

This includes

Whitepapers

Case studies

Landing pages

Website copy

High-converting Meta ad copy

Google Ads copy

Email campaigns

Product messaging

Lead magnets

Sales collateral

LinkedIn thought leadership

Webinar and event content

You'll work alongside the Content Marketer, but you'll own the messaging for our most strategic assets.

Campaign Leadership

Lead integrated campaigns across paid, organic and outbound channels.

You'll define

Campaign strategy

Messaging

Offers

Creative direction

Landing page requirements

Lead magnets

Distribution strategy

Performance reviews

Sales Enablement

Work closely with the sales team to ensure marketing supports revenue generation.

You'll own

Sales presentations

Product one-pagers

Case studies

Battle cards

Objection-handling assets

Proposal collateral

Customer success stories

Demo support material

Every sales conversation should be backed by strong marketing assets.

Lead Nurturing & Lifecycle Marketing

Marketing doesn't stop when a lead fills out a form.

You'll define how prospects move through the buying journey by creating communication strategies across multiple touchpoints.

This includes

Email nurture sequences

Lead segmentation

CRM communication strategy

Follow-up messaging

Webinar and event follow-ups

Re-engagement campaigns

Marketing automation workflows

You'll work closely with our automation team to ensure these journeys are intelligently designed and continuously optimised.

Website & Conversion Optimisation

Work alongside the developer to continually improve the ScalePods website.

Own

Landing page strategy

Conversion optimisation

Messaging hierarchy

User journeys

Product pages

Resource centre

SEO implementation

New page planning

Brand Leadership

Ensure every customer touchpoint reflects the ScalePods brand.

You'll establish standards across

Visual identity

Messaging

Tone of voice

Campaign quality

Creative reviews





Brand consistency

Analytics & Growth

Track the metrics that matter.

Including

Marketing Qualified Leads (MQLs)

Sales Qualified Leads (SQLs)

Organic traffic growth

Keyword rankings

Content performance

Website conversion rates

Campaign ROI

Customer acquisition cost

Marketing-sourced pipeline

Revenue influenced by marketing

Use insights to continuously improve strategy and execution.

What We're Looking ForEssential

4–7 years of experience in B2B marketing, growth marketing or demand generation.

Exceptional copywriting and storytelling skills.

Deep understanding of SEO, content strategy and organic growth.

Proven experience creating high-converting landing pages, whitepapers, case studies and sales collateral.

Robust understanding of conversion rate optimisation (CRO) and website strategy.

Experience collaborating with designers, developers and performance marketers.

Ability to translate business objectives into marketing strategy.

Experience using analytics to make marketing decisions.

Strong project management and stakeholder management skills.

Excellent written and verbal English communication.

Nice to Have

Experience marketing SaaS, AI or technology products.

Familiarity with marketing automation and CRM platforms.

Experience with AI tools such as ChatGPT, Claude and Gemini.

Understanding of B2B sales processes and consultative selling.

AI-First Marketing

We believe AI should make marketers more strategic—not replace them.

You'll use AI to accelerate research, planning, content creation, campaign ideation and workflow efficiency. Just as importantly, you'll help identify opportunities to integrate AI into our own marketing operations and customer experiences.

You'll Thrive Here If You...

Think in systems rather than isolated campaigns.

Can switch between strategy and execution with ease.

Care as much about conversion rates as creativity.

Enjoy mentoring others and raising the quality of the team's work.

Obsess over messaging, positioning and customer psychology.

Constantly look for ways to improve processes, not just outputs.

Want to build a marketing function that becomes a competitive advantage.

Success in This Role

Within your first six months, you will:

Establish a scalable marketing operating rhythm.

Build a predictable organic content engine.

Improve search visibility and inbound lead generation.

Launch integrated campaigns that contribute directly to pipeline.

Strengthen alignment between marketing and sales.

Elevate the quality and consistency of the ScalePods brand across every channel. Build repeatable marketing systems that continue to scale as the business grows.

📌 Marketing Lead (Mumbai)
🏢 ScalePods
📍 Mumbai