Job Responsibilities - Work internally to develop measurable, high-impact campaigns and ABM programs across multiple channels to successfully engage target accounts and generate pipeline/opportunities for the sales force that are aligned with business priorities, objectives and goals

- Develop plan and manage the execution of an integrated campaign from start to finish and manage timelines and budgets
- Support Hexagon direct marketing activities, covering multiple channels (direct mailing campaigns, Hexagon newsletters, events etc.)
- Develop and create marketing materials, design and print, consistent with the corporate identity
- Plan, develop, and execute campaigns including webinars, lead nurturing, email campaigns, events, and other digital and online programs
- Support planning and execution of large-scale virtual and live customer events that help build and strengthen relationships and revenue growth with existing customers, and acquisition of targeted accounts
- Coordinate and execute field marketing activities.
- Collaborate with sales team members to optimize marketing program effectiveness.
- Work with the wider marketing team to coordinate and implement cross-functional programs.




- Maintain and update marketing databases and customer relationship management (CRM) systems.

Education / Qualifications - Bachelor degree in Marketing or Business Administration.

Masters

Degree will be a plus

- 3-5 years experience in B2B (direct) marketing in a comparable high tech products company or in a relevant industry company
- Expert skills in Microsoft Office. Knowledge of HTML, SalesForce.com or Marketing automation (preferably Pardot) is a plus
- Prefer experience working with sales organizations; demonstrated ability to align sales and marketing on common goals, objectives and actions.
- A high attention to detail is a must
- Responsible, flexible and customer oriented – a pragmatic attitude is needed
- Excellent relationship building and communication skills
- Ability to work under pressure in a deadline driven and international environment
- Excellent knowledge of English, oral and written is essential What can Hexagon offer you - A challenging and energetic role with a constantly changing subject matter
- Always having an eye on development and ensuring you can grow to your potential
- A challenging environment where you can make a difference
- A dynamic and open company culture

📌 Marketing Associate (Gurugram)
🏢 Hexagon Capability Center India Private
📍 Gurugram