Ensure achieving of Secondary / Primary Sales targets; and ensure right product Mix

Will be required to do Distributor management & Secondary management from Retailers. Handle A, B class retailers, along with Distributors.

Ensure Town penetration, ensure new customer acquisition, and existing customer retention

Ensure Numeric Distribution in each town

Ensure Collections of Receivables as per norms

Ensure distributors work as per Norms or Guidelines

Will also be required to visit sites as part of his working, sites where Interior Work is happening / and engage with Carpenters who apply Laminates product category on Wood Substrate.

Ensures timely communication of all initiatives to all Front liners. Timely communication of secondary schemes to team, to market, and ensure smooth implementation.

Ensure all visibilities in outlets are put up as per norms

Ensure PJP is followed for self, and team - and share PJP variance analysis

Usage of CRM system,



and understanding Secondary data reports shared by BM from time to time

Daily working norms: 10 calls / day.

Key Performance Indicators

Revenue - Topline - Secondary or Primary Sales Value (as applicable) - Top 4 (1mm+SLC+Flex+0.8mm)

Product Mix / profitability - SLC Sales Value

Distribution – No. of Towns billed, and No of Outlets billed - Once-in-3-Months

Process Adherence - Ensure PJP is made at beginning of month & followed: 10 calls / day OR 200 calls / month. Site working with Humrahi Loyalty Program team (8 sites min / week) mandatory. For U/Country towns – No. of min. calls - 7/Day. Emeralds Loyalty Program KPI’s (as applicable).

Functional - Ensure that for current branding to be done + maintenance of old FSU or Glow sign or display - photographs are shared with RMM every quarter.

Behavioral - Ensuring Self + Team adherence to Merino Way of Selling.

📌 Area Sales Manager (Madurai)
🏢 Merino Industries
📍 Madurai