Role

Lead the digital acquisition strategy to drive student admissions through high-impact performance marketing. Own end-to-end digital campaigns, optimize the admissions funnel, maximize ROI, and lead a high-performing digital marketing team.

Key Responsibilities

- Define and execute performance marketing strategy across Google, Meta, LinkedIn, YouTube, and other paid channels.
- Drive lead generation, admissions, and revenue through data-driven campaigns.
- Optimize CPL, CPA, ROAS, conversion rates, and lead quality.
- Manage digital marketing budgets, agencies, and internal teams.
- Oversee campaign tracking, attribution, reporting, and analytics.
- Partner with Admissions, Creative, Content, and Tech teams to improve the digital journey and conversion funnel.

Skills & Tools





- Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads
- GA4, Google Tag Manager, Looker Studio
- Meta Pixel, Google Conversion Tracking, UTM Tracking
- Salesforce, LeadSquared, HubSpot, Zoho CRM, Meritto
- A/B Testing, CRO, Landing Page Optimization, Marketing Automation
- Solid analytical, leadership, and stakeholder management skills

Preferred: Experience in Higher Education, Universities, EdTech, or high-volume B2C lead generation with a proven track record of achieving admissions and business growth.

📌 Digital Head - Performance Marketing Admissions (Chennai)
🏢 Chennais Amirta International Institute of Hotel Management
📍 Chennai