Key Responsibilities:

- Plan & execute hyperlocal activities to grow the store sales
- Identify, negotiate, and manage vendors/agencies for event setups, branding materials, and promotional campaigns
- Collaborate with the creative team to develop and produce engaging marketing collaterals such as banners, flyers, and standees
- Ensure effective budget planning and management for all BTL campaigns, maintaining cost efficiency without compromising quality
- Track and evaluate campaign performance, preparing reports and insights for internal stakeholders
- Maintain a strong understanding of market trends and competitor activity
- Be open to traveling and working flexible hours, including weekends, as required for on-ground activations and events

Requirements:

- 35 years of proven experience in BTL marketing, including event execution and vendor management
- Excellent understanding of consumer engagement and brand activation strategies
- Solid communication, negotiation, and project management skills
- Proficiency in MS Office tools – Excel, Word, and PowerPoint
- Basic ability to capture photos/videos during events for documentation and reporting purposes
- Candidates from retail background will be preferred

📌 Marketing Executive (Vijayawada)
🏢 Electronics Mart India
📍 Vijayawada