Job Summary

The Area Sales Manager will be responsible for driving sales growth, managing distributor and retailer networks, achieving business targets, and expanding market presence across the Medinipur territory. The role requires strong leadership, market execution, and relationship management skills.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Appoint, manage, and develop distributors and channel partners.
- Increase numeric and weighted distribution across General Trade and Contemporary Trade (if applicable).
- Ensure availability and visibility of products in the market.
- Lead, coach, and monitor Sales Officers/Sales Representatives.
- Execute company sales and promotional activities.
- Monitor competitor activities, pricing,



and market trends.
- Develop territory-wise business plans to increase market share.
- Conduct regular market visits to retailers, wholesalers, and distributors.
- Ensure timely collection of outstanding payments.
- Maintain accurate sales reports, market intelligence, and MIS.
- Build strong relationships with key customers and stakeholders.

Key Performance Indicators (KPIs)

- Sales Achievement (%)
- Distribution Expansion
- Market Share Growth
- Product Availability
- New Outlet Addition
- Collection Efficiency
- Team Productivity

📌 Area Sales Manager (Purulia)
🏢 Genius Consultants
📍 Purulia