Job Summary

This position will spearhead the marketing strategy for strategic eCommerce accounts - strengthening the Colgate Palmolive brands on the eCommerce channel by planning and executing the right interventions in the shopper journey(s).

Responsibilities

Performance

- Own all media investments - including Search / Merchandising / Display for the given platforms across all brands

- Implement strong media ROI/RoAS metrics that tie in with category goals and account strategy

- Generate meta learnings via continuous experiments TLs

- Maximize platform Bz. while continuously optimizing spends

- Build focus brands / NPIs by ensuring the right media mix / investments to get the flywheel moving

Content

- Implement cutting edge and engaging A+ content for all key brands/ focus categories to improve shopper conversion across platforms

- Constantly experiment, learn and improve all forms of online content (images, description, product title, reviews and ratings) to improve organic search

- Deploy solutions across paid, earned and shared media to ensure growth of Colgate brands

- Create the playbook for recent launches and events by driving both performance and content specific to each account

Account Ownership

- Jointly own the Platform Bz. with KAMs

- Actively participate in the Joint Business Planning (JBP) process for relevant accounts and own the right KPIs to ensure strong Bz. growth





- Develop strong partnerships with platforms to unlock growth opportunities for our key brands

- Liaise with internal stakeholders - Brand / Finance / Supply chain etc. to ensure smooth working and execution

Continuous upskilling

- Be apprised with latest happenings in the eCommerce industry - Be ahead of the curve always

- Understand the platforms and be up to date with evolving store formats (Assets/UI/UX changes etc.) and interventions

- Be up to date with latest tools and technologies available in the market to maximize performance

Key Result Areas

- Deliver strong, industry leading growths for our brands

- Build and develop Oral Care category by driving penetration

- Constantly optimize spends to ensure healthy ROI / RoAS

- Shopper obsession - Be the voice of the shopper in the organization

- Constantly learn and pivot based on the evolving shopper preferences via continuous TL approach

Experience / Ideal Candidate

We are looking for a candidate with 4-6 years of FMCG/eCommerce experience who has directly managed performance marketing, optimized the digital shelf, and worked with KAMs on Joint Business Planning (JBP) to deliver strong commercial results.

Experience Level

Senior Level

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager - eCommerce Marketing (Mumbai)
🏢 Colgate-Palmolive
📍 Mumbai