Company Description Auburn Digital Solutions is a full-service digital agency headquartered in Mumbai, with branches in Delhi, Bangalore, and Kolkata. The agency provides 360-degree brand solutions and creates integrated digital experiences for clients. Auburn’s teams bring diverse expertise and years of experience across sectors such as FMCG, BFSI, sports, travel and hospitality, education, telecom, infrastructure, and entertainment.

The agency focuses on driving strong ROI for clients through a comprehensive list of digital services, making it a dynamic environment for data-driven marketing professionals.

Role Description:Summary

Own end to end measurement setup and delivery across a portfolio of 8 to 12 enterprise clients.

This is a hybrid role: 60 percent hands on tracking implementation across web and app, 40 percent delivery ownership covering scoping, timelines, QA sign off and client communication. The person is accountable for tracking accuracy being defensible when a client's numbers do not match their internal system.

Core Responsibilities

Web analytics and tag management

Design and implement GA4 measurement plans: event taxonomy, custom dimensions, conversion configuration, data streams, cross domain setup, consent handling

Build and maintain GTM containers at scale across multiple client accounts, including versioning discipline, naming conventions, workspace hygiene and rollback readiness

Implement server side GTM where the client stack requires it: container provisioning, transport URL setup, first party cookie handling, data enrichment before dispatch





Configure conversion tracking and audience sync across Google Ads, Meta, DV360, LinkedIn and programmatic partners

Own dataLayer specification documents and drive implementation with client side or internal dev teams

Set up GA4 to BigQuery export, validate schema, support downstream reporting and Looker Studio dashboards

App measurement and MMP

Own MMP implementation and ongoing configuration across AppsFlyer, Adjust and Firebase

SDK integration oversight with client app teams, in app event mapping, revenue event validation, deep link and deferred deep link setup

Attribution window configuration, SKAdNetwork and Privacy Sandbox readiness, self attributing network connections for Meta, Google and TikTok

Debug attribution mismatches between MMP, ad platform and client backend, and produce a written root cause note

Delivery and project management

Convert client requirements into scoped tasks with effort estimates, dependencies and realistic timelines

Run weekly tracking status across all accounts, maintain a single source of truth for open items and blockers

Coordinate across internal media, dev and design teams plus client side IT, dev and legal

Escalate scope creep early with a commercial view,



not just a technical one

Maintain per client documentation: tracking specs, container inventory, access matrix, change log

QA and governance

Pre launch QA protocol for every deployment: Tag Assistant, GA4 DebugView, MMP test devices, network request inspection

Monthly tracking health audits across the portfolio: broken tags, duplicate events, data discrepancies, unattributed traffic

Consent mode v2 and DPDP or GDPR alignment on data collection

Must Have

GA4 at implementation depth, not reporting depth. Should be able to explain event scoped versus user scoped dimensions and why a conversion count differs between GA4 and Google Ads

GTM including custom HTML tags, custom JavaScript variables, trigger logic, lookup tables

Working knowledge of JavaScript, HTML, DOM and browser dev tools. Should read a network request and identify the failing parameter

Hands on with at least one MMP in production, ideally AppsFlyer

Experience managing more than 5 client accounts simultaneously with competing timelines

Written communication strong enough to send a client facing root cause explanation without internal review

Valuable to Have

Server side GTM in production, not just theory

SQL and BigQuery for validation queries

Shopify, WooCommerce or headless commerce tracking

CDP exposure: MoEngage, CleverTap, WebEngage, Segment

Google Ads API or Meta Marketing API familiarity

Looker Studio and connector level work

Certifications: GA4, Google Tag Manager, AppsFlyer

📌 Manager, Analytics and Tracking Delivery (New Delhi)
🏢 AUBURN DIGITAL SOLUTIONS
📍 New Delhi