Designation - Digital Marketing Executive / Specialist

Company: Sowedane IT Solutions Pvt. Ltd.

Location: Hyderabad, India

Experience: 3-4 Years

Job Type: Full-Time | Work From Office

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Professional with 3-4 years of experience to join our team. The ideal candidate should have hands-on experience in developing and executing digital marketing strategies, generating leads, improving online visibility, and driving business growth.

Key Responsibilities

- Develop and execute digital marketing strategies aligned with business goals.
- Plan and manage SEO, SEM, Social Media Marketing, Email Marketing, and Content Marketing campaigns.
- Improve website visibility, traffic, rankings, and lead generation through SEO.
- Conduct keyword research, competitor analysis, and market research.
- Manage and optimize Google Ads, LinkedIn Ads, and other paid campaigns.
- Create and manage engaging content for LinkedIn, website, blogs, and other digital platforms.
- Plan and execute email marketing and lead nurturing campaigns.
- Track campaign performance using Google Analytics, Search Console, and other marketing tools.
- Monitor KPIs such as website traffic, leads, conversion rates, engagement, and ROI.
- Work closely with the Sales and Business Development teams to generate and nurture qualified leads.
- Identify new digital marketing opportunities and emerging trends.




- Prepare regular reports on campaign performance and provide actionable insights.
- Manage the companys online presence and improve brand awareness across digital channels.

Required Skills

- 3-4 years of hands-on experience in Digital Marketing.
- Strong knowledge of SEO, SEM, SMM, Google Ads, LinkedIn Marketing, and Email Marketing.
- Experience with Google Analytics and Google Search Console.
- Positive understanding of keyword research and SEO tools.
- Experience in B2B / IT Services Digital Marketing will be preferred.
- Strong content writing and communication skills.
- Ability to generate B2B leads through digital channels.
- Knowledge of marketing automation and lead-generation tools is an advantage.
- Strong analytical and problem-solving skills.
- Ability to work independently as well as with cross-functional teams.
- Preferred Experience in promoting IT Services, SaaS, Software Development, Web Development, or Staff Augmentation.
- Experience targeting US, UK, EMEA, or APAC markets.
- Knowledge of LinkedIn lead generation and B2B marketing strategies.
- Experience working with CRM and marketing automation platforms.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Expert (Hyderabad)
🏢 Sowedane
📍 Hyderabad