Textile and Export Knowledge Mandatory

Senior Merchandiser New Business Development
(NBD)

Department - Current Business Development (NBD)
Reporting To - Head New Business Development / Director

Role Purpose Lead market-driven product development by identifying consumer needs, analyzing international market trends, and converting insights into commercially viable product collections.

- Build and institutionalize a scientific sampling process that maximizes sample-to-order conversion and supports sustainable export business growth.
Key Responsibilities
- Conduct continuous market, consumer, retailer, and competitor analysis.
- Identify product gaps and recent business opportunities across export markets.
- Translate market insights into commercially viable product concepts.
Lead seasonal and buyer-specific product collection development.
- Coordinate with design, sourcing, production, and quality teams.
- Develop structured sampling plans based on commercial potential.
- Track sample performance and incorporate buyer feedback.
- Support sales and NBD teams with product recommendations and presentations.
- Lead cross-functional execution and mentor junior merchandisers.
- Drive process improvements that reduce waste and improve speed-to-market.

Qualifications
Bachelor's degree in Fashion,



Textile, Product Design, Business, or related field.
8-15 years of merchandising and product development experience in export businesses.

- Strong understanding of international retail markets.
- Excellent analytical, commercial, communication, and leadership skills.
Core Competencies
- Market Intelligence, Consumer Insight Analysis, Product Development, Commercial Acumen,
- Leadership, Cross-functional Collaboration, Negotiation, Analytica
- Decision-making, Ownership,
- Innovation.

Performance Metrics
- Prepare regular market intelligence reports and competitor analyses.
- Develop commercially relevant seasonal collections.
- Improve sample-to-order conversion year-on-year.
- Reduce low-value sampling through data-driven decisions.
- Increase contribution of newly developed products to business revenue.
- Ensure timely execution of development projects.

- Ideal Candidate Profile
- A strategic, commercially oriented merchandising professional who combines market intelligence, product development expertise, analytical thinking, and leadership to build a scientific, repeatable
product development system that consistently converts samples into export orders.

📌 Senior Merchandiser New Business Development NBD (Kolkata)
🏢 YOGINI TRADEX
📍 Kolkata