POSITION:

PRE SALES HEAD [Keventer Realty Limited]

Role & responsibilities

Core Responsibilities

Team Leadership: Lead and scale the pre sales engine to drive qualified lead generation, conversion readiness and seamless handover to sales.

Operations and Funnel Management:

Monitor lead lifecycle (enquiry site visit booking) and track key performance indicators like response times and conversion rates.

CRM & Data Hygiene: Manage CRM system, lead tracking and data hygiene alongside comprehensive MIS reporting for management.

- Lead Management: Own the full inbound and outbound lead lifecycle, ensuring high-speed response times and zero funnel leakage.
- Team Leadership: Hire, train, and manage pre-sales executives on product pitches and objection handling.
- Process Excellence: Standardize CRM tracking, call quality frameworks, and daily performance metrics.
- Marketing Alignment: Provide campaign feedback to marketing teams to improve lead quality and targeting.

Key Responsibilities

1. Lead Management & Conversion Engine

Own end-to-end lead lifecycle (inbound, outbound, digital, channel partners)

Design and optimize lead qualification frameworks

Ensure speed-to-lead and response SLAs are met consistently

Drive lead-to-site visit and site visit-to-booking conversion improvement.

2. Pre-Sales Operations & Process Excellence

Build and standardize pre-sales SOPs, scripts, and workflows

Establish call quality frameworks and audit mechanisms

Drive CRM discipline, data hygiene, and funnel visibility





Ensure zero leakage across the funnel

3. Team Leadership & Capability Building

Lead, hire, and scale high-performing pre-sales teams

Set daily/weekly targets and performance metrics

Coach team on objection handling, product pitch, and closure readiness

Drive a performance culture (not activity-based, outcome-based)

4. Marketing Alignment & Campaign Effectiveness

Work closely with marketing to improve lead quality

Provide real-time feedback on campaign performance

Influence targeting, messaging, and channel mix

5. Customer Experience & Engagement

Ensure consistent and high-quality first interaction experience

Design structured follow-up journeys

Minimize lead drop-offs and improve customer responsiveness

6. Analytics & Reporting

Track and report:

Lead source effectiveness

Conversion ratios (stage-wise)

Cost per qualified lead

Build predictive insights for demand and conversion trends

Key Metrics (KPIs)

- Lead-to-site visit conversion %
- Site visit-to-booking conversion %
- Speed-to-lead (TAT)
- Lead aging & follow-up adherence
- Cost per qualified lead
- CRM data accuracy %
- Team productivity (per executive)

Preferred candidate profile

- 10-12 years in real estate pre-sales / inside sales
- Strong exposure to commercial / residential projects (apartments/villas/plots)
- Proven track record of handling high-volume lead funnels
- Hands-on experience with CRM systems,
- Robust team handling, Analytical mindset with data-driven decision making

📌 Pre Sales Head For Keventer Realty (Kolkata)
🏢 Keventer
📍 Kolkata