JOB DESCRIPTION SEO EXECUTIVE / SEO SPECIALIST

Position: SEO Executive / SEO Specialist
Department: Digital Marketing
Location: Haldwani, Uttarakhand
Reports To: Digital Marketing Manager

Job Summary

We are looking for an experienced SEO professional to improve website visibility, organic traffic, keyword rankings, and lead generation. The candidate will be responsible for developing and executing SEO strategies, conducting keyword and competitor research, optimizing website content, and monitoring SEO performance.

Key Responsibilities

- Develop and implement on-page, off-page, and technical SEO strategies.
- Conduct keyword research, competitor analysis, and identify organic growth opportunities.
- Optimize website content, meta titles, descriptions, headings, URLs, internal linking, and site structure.
- Monitor and improve keyword rankings, organic traffic, CTR, and conversions.
- Conduct technical SEO audits and identify issues related to crawling, indexing, page speed, mobile usability, and site performance.
- Develop and manage link-building and off-page SEO activities.




- Coordinate with content writers, developers, and digital marketing teams for SEO implementation.
- Monitor Google Search Console, Google Analytics, and other SEO tools.
- Prepare weekly/monthly SEO performance reports and provide actionable insights.
- Stay updated with Google algorithm updates, SEO trends, and best practices.

Required Skills

- Robust knowledge of On-Page, Off-Page & Technical SEO
- Keyword Research & Competitor Analysis
- Google Search Console & Google Analytics
- Google Business Profile / Local SEO
- Link Building
- SEO Content Optimization
- Website Audit & SEO Tools
- Knowledge of HTML/CSS basics
- Strong analytical and reporting skills
- Excellent communication and coordination skills

Key KPIs

- Organic Traffic Growth
- Keyword Ranking Improvement
- Organic Leads/Conversions
- Click-Through Rate (CTR)
- Domain/Backlink Growth
- Technical SEO Health
- Search Visibility
- Reduction in SEO Errors

Share CV at [email protected]

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