- Coordinate creation of art briefs, copy, text/HTML email templates, target segmentation, tests, etc.
- Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement
- Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).
- Flawlessly execute tests and tactics that increase player health and lifetime value.
- Embrace established processes and find opportunities to improve efficiency of role.
- Ensure the highest standards, employ best-practices and foster accountability.
- What you Bring :Bachelor s degree
- 1+ years of experience in CRM or Lifecycle Marketing roles (B2C only)
- Hands on experience with HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage
- Must have experience in warming up recent IPs and monitoring domain reputation




- Demonstrated success in deploying effective marketing communications at scale
- Inquisitive action-biased mind, appropriately focused on customer and business critical metrics
- Self-starter with ability to thrive under pressure in a fast-paced environment
- Effective producer of high-quality work with a desire for increasing responsibility
- Proven ability to learn technology quickly
- Versatile, flexible, and trainable
- Able to effectively balance and prioritize multiple tasks
- Strong communication, copywriting, organizational and project management skills
- Attention to detail
- Team-first attitude
- Passion for games

📌 Lifecycle Marketing Specialist (Bengaluru)
🏢 Zynga
📍 Bengaluru