Sales Strategy & Revenue Generation

- Own and deliver the branchs monthly, quarterly, and annual sales targets across the full wires and cables range (house wires, versatile cables, power & control cables, LT Cables).
- Develop and execute territory-level sales plans aligned with regional and national objectives.
- Drive primary and secondary sales – from company-to-distributor as well as distributor-to-retailer / end-user off-take.
- Identify and convert new business opportunities across the retail/trade, project, and institutional segments.

Channel & Distribution Management

- Appoint, develop, and manage a productive network of distributors, dealers, and retailers across the assigned territory.
- Strengthen channel loyalty through regular engagement, dealer and electrician meets, and prompt resolution of issues.
- Ensure availability of adequate stock, product width, and counter visibility at channel partners.
- Implement schemes promotions,



and trade-marketing activities to expand reach and market share.

Project & Institutional Sales

- Build relationships with electrical contractors, consultants, builders, EPC firms, panel builders, and government / PWD bodies.
- Drive approvals and product specifications with consultants and large buyers.
- Track and pursue infrastructure, real-estate, and industrial projects in the territory and convert them into orders.

Team Leadership & Development

- Appoint, lead and motivate a team of Area Sales Managers, Sales Officers / Executives to achieve individual and branch targets.
- Set clear KPIs monitor daily field activity, and drive sales-team productivity.
- Recruit, train, and mentor the sales team; conduct regular reviews and on-the-job coaching.

📌 Sales Manager-Channel & Project Sales (immediate Joiners) (Ludhiana)
🏢 Michael Page
📍 Ludhiana