About the Role

We are looking for a seasoned Lead Salesforce Administrator to own and evolve our Salesforce environment in support of Sales, Marketing, Growth, and executive reporting.

This role will be responsible for improving the way we use Salesforce to manage accounts, contacts, opportunities, campaigns, activities, marketing engagement, sales follow-up, and leadership visibility. The ideal candidate will bring strong Salesforce administration experience, practical Sales Cloud expertise, and a clear understanding of how CRM platforms support pipeline generation, sales execution, marketing campaigns, and revenue operations.

This is a senior individual contributor role with significant cross-functional influence. You will work closely with US-based stakeholders across Sales, Marketing, Growth, Operations, and Technology to translate business needs into scalable Salesforce solutions, improve data quality, and drive more consistent CRM adoption.

Healthcare experience is preferred, but the core need is strong Salesforce administration, sales and marketing operations support, CRM governance, reporting, and platform optimization.

Responsibilities

- Own day-to-day Salesforce Sales Cloud administration, configuration, and optimization.
- Partner with Sales, Marketing, Growth, Revenue Operations, and Technology teams to gather requirements and deliver scalable solutions.
- Configure and maintain Salesforce objects, fields, flows, validation rules, page layouts, permission sets, reports, dashboards, and automation.
- Manage Salesforce campaign setup and governance, including campaign hierarchy, member statuses, campaign influence, and reporting standards.
- Support marketing campaign execution by ensuring contacts, lists,



engagement data, and follow-up workflows are structured correctly in Salesforce.
- Manage Salesforce integrations with marketing platforms such as HubSpot, Marketing Cloud, Pardot / Account Engagement, or Marketo.
- Build dashboards for campaign performance, sales activity, pipeline influence, opportunity creation, account engagement, and marketing impact.
- Improve visibility into sales follow-up by supporting activity tracking, email and meeting logging, campaign tagging, and contact-to-opportunity association.
- Lead CRM data quality work, including duplicate management, inactive owner cleanup, ownership cleanup, field standardization, imports, exports, and mass updates.
- Create simple documentation, training materials, and user guidance to improve Salesforce adoption.
- Partner with Technology or development teams on sandbox management, testing, release planning, and deployments.
- Identify platform improvements, technical debt, automation opportunities, and process simplification opportunities.

Qualifications

- 8+ years of hands-on Salesforce administration experience.
- Strong expertise in Salesforce Sales Cloud, including accounts, contacts, leads, opportunities, campaigns, activities, reports, dashboards, permissions, validation rules, and flows.
- Experience supporting Sales, Marketing, Revenue Operations,



or Growth teams in a B2B or enterprise environment.
- Hands-on experience with Salesforce Campaigns, Campaign Members, campaign influence, contact roles, opportunity association, and campaign reporting.
- Experience building Salesforce reports and dashboards for senior leadership.
- Experience integrating Salesforce with marketing automation platforms such as HubSpot, Marketing Cloud, Pardot / Account Engagement, Marketo, or similar.
- Robust proficiency with Salesforce Flow, validation rules, approval processes, custom objects, Lightning apps, permission sets, and declarative automation.
- Experience with CRM data hygiene, duplicate management, mass updates, data migration, and tools such as Data Loader, DemandTools, Cloudingo, or similar.
- Ability to diagnose and resolve data quality, reporting, integration, and adoption issues.
- Fluent English, with excellent written and verbal communication skills.
- Comfortable working directly with US-based stakeholders and with EST / CST overlap.

Preferred Skills

- Salesforce Certified Administrator, Advanced Administrator, or Sales Cloud Consultant certification.
- Experience with Einstein Activity Capture, Sales Engagement, Salesloft, Outreach, Gong, ZoomInfo, Definitive Healthcare, or similar tools.
- Familiarity with lead lifecycle management, account-based marketing, campaign attribution, opportunity influence, and sales handoff processes.
- Experience supporting CRM adoption across sales teams through training, documentation, and practical workflow design.

Equal Opportunity Statement We are an equal opportunity employer committed to building a diverse and inclusive workforce.

📌 Lead Salesforce Administrator (Mumbai)
🏢 IKS Health
📍 Mumbai