Role Title - Lead - Retail Marketing

Role Summary- The role is responsible for channel program management & execution, Brand activations-coordination & execution, Coordination with external vendor(s) for implementation of plans.

Working with- Lead - Regional Marketing and Channel Development

What the role entails Key accountabilities/ responsibilities

=> Go to Market execution

1. Execute Go to market strategy and should also handle the launch of recent categories. Monitor brand level activities to ensure it meets targets. 2. Bring in Sales Insights on Planning & Developing In-Shop Visibility to Induce Trial & Preference for products.
2. Communicate and Hand Hold Effective GTM Execution in Market along with the Sales Operating Team. Co-ordinate with the Sales team.
3. Set up effective review and tracking mechanism to ensure desired results.

=>Managing Trade Spends

1. Plan the trade spends for the month by state by territory/SBU.
2. Review and manage the trade spends within the allocated budget.
3. Provide Inputs to operating team to best utilize Trade Schemes. =>Manage and develop Vendors for purchasing articles, branding elements etc for Trade Marketing Activity
4. Collect & maintain data about specific vendors for different elements & materials.
5.



Communicate timely & effectively for purchasing / preparation of material, gifts & branding elements etc.
6. Coordinate with the Vendor agency for timely delivery of required collaterals.
7. Coordinate POs & payment of vendor. Co-ordinate pay-outs to merchandisers and also review & track the attendance of the merchandising teams.

=>Develop & execute regional level ATL/BTL programs, channels, and trade and brand activations

1. Plan & provide support for activations based on Sales requirement.

2. Also Plan for

• Activation during festivals
- On-ground brand-led activations
- Channel activations
- Geography activations

What we promise to you

- A high-performance culture with phenomenal career progression.
- Work with young and enthusiastic team and management.
- We will cultivate your talent in an inclusive culture that values diversity

Role Demands (travel)- Yes Location- Surat

Education Requirement

Essential- Graduate in Business, Marketing, or related field

Desirable- MBA in Business, Marketing, or related field

Experience- 3 years to 6 years

Stakeholder interface -All the department of MHL

Interested Candidate share their cv in- [email protected]

📌 Lead - Retail Marketing (Surat)
🏢 Metropolis Healthcare
📍 Surat