About TVS / Who are we

TVS Motor Company is a reputed two and three-wheeler manufacturer with a legacy of over 100 years. We build internationally aspirational mobility products through innovative and sustainable processes. We operate manufacturing facilities in Hosur, Mysuru, Nalagarh and Indonesia and deliver superior customer experience across 80+ countries.

TVS is the only two-wheeler company to have received the prestigious Deming Prize and has a robust track record of quality and customer satisfaction leadership.

Job Title: Lead Commuter, CMB, Corporate Sustainability

1. Purpose To lead and execute integrated communication strategies that strengthen brand image and stakeholder trust across the Commuter and Commercial Mobility businesses, while driving visibility and thought leadership for corporate and sustainability initiatives. The role ensures consistent, timely, and impactful messaging across earned, owned, and paid platforms, manages company reputation in the public domain, supports product launches, amplifies ESG narratives, and reinforces the organizations positioning as an innovative and responsible corporate entity.

2. Role Description (Key Responsibilities)

Develop and implement integrated communication strategies for Commuter and Commercial Mobility businesses aligned to brand and business objectives.

Drive proactive and reactive media engagement across national, regional, and trade media to ensure consistent and positive coverage.

Build and amplify sustainability and ESG narratives through strategic storytelling, media outreach, and industry engagement.

Manage PR and communication agencies to ensure timely execution, quality output,



and adherence to brand messaging.

Oversee creation of high-impact content including press releases, leadership speeches, briefing notes, authored articles, presentations, and social media communication.

Support external forums, symposiums, plant visits, product showcases, and leadership participation from a communication and visibility standpoint.

Monitor and manage reputation risks through structured crisis communication planning and response.

Track, analyze, and report media sentiment, coverage trends, and competitor activities to refine communication strategies.

Ensure alignment of corporate messaging across internal and external communication platforms.

Collaborate with cross-functional teams to ensure communication plans support business goals and brand positioning.

3. Managing Points (Key KPI / KRAs)

Timely and aligned communication campaigns Campaign adherence (Quarterly)

Quality and volume of positive media coverage Number / Sentiment Score (Monthly)

Stakeholder alignment and satisfaction Feedback Score (Quarterly)

Engagement metrics across platforms Engagement Rate (Monthly)

Media sentiment and brand perception improvement Sentiment Index (Quarterly)

4. Authority

Represent the organization in media interactions and industry forums.





Approve communication content in alignment with corporate guidelines.

Manage and evaluate PR and communication agency performance.

Recommend communication strategy shifts based on business priorities and reputation considerations.

Escalate and manage crisis communication matters in coordination with leadership.

5. Requirements (Education Experience)

Education Qualification:

Bachelors Degree in Mass Communication, Journalism, Public Relations, English Literature, or related field

Masters degree in Communication, Public Relations, or Business Administration preferred

Experience:

12+ years of experience in Corporate Communication or PR agency roles

Strong experience in media engagement, brand communication, and corporate reputation management

Exposure to sustainability and ESG communication preferred

6. Functional Competency

Strategic Communication and Brand Management

Media Relations and Crisis Communication

Corporate and Sustainability Communication

Content Development and Multi-Platform Storytelling

Agency Management

Reputation and Stakeholder Management

Media Analytics and Reporting

7. Behavioral Competency

Strategic Thinking

Influencing and Relationship Building

Executive Presence

Analytical Mindset

Collaboration and Cross-Functional Alignment

Agility and Responsiveness

Result Orientation

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Lead ? Planner & Corporate Communications (Kothamangalam)
🏢 TVS Motor
📍 Kothamangalam