Responsibilities

- The Campaign Specialist will be responsible for building the market by identifying and targeting Ideal Customer Profile (ICP)-aligned buyers using tools such as Outreach, Salesforce (SFDC), ZoomInfo, and Sales Navigator. This includes developing tailored campaigns that align with Gallagher s insurance solutions, risk management strategies, and organizational wellbeing offerings.

- Own Data Health End-to-End: The role requires owning data health end-to-end by regularly auditing CRM data for accuracy and completeness, validating contact and company information using third-party tools, maintaining records through automated workflows in Outreach, and proactively preventing data decay by setting up alerts for inactive accounts or contacts.

- Track Buying Signals: The specialist will track buying signals such as job changes, funding announcements, mergers, acquisitions, or current product launches using tools like Outreach, Sales Navigator, and ZoomInfo. These signals will be turned into actionable triggers for sales by automating workflows in Outreach to notify sales teams and create personalized outreach sequences.

- Mapping accounts, not just leads, is a critical responsibility, requiring the identification of all stakeholders in the buying process, including decision-makers, influencers, and gatekeepers, using Outreach and SFDC. Account-based marketing (ABM) strategies will be employed to target the entire buying group.

- Connect Data to Pipeline: The specialist will connect data to the pipeline by using Outreach reporting and analytics features to measure the impact of data on pipeline progression. Metrics such as lead conversion rates, deal velocity, and revenue growth will be tracked to demonstrate the effectiveness of campaigns.

- Analyze Campaign Data: Campaign data will be collected and analyzed using tools like SFDC, GWIN, ZoomInfo,



and Outreach to provide actionable insights that support marketing strategies and decision-making processes. Detailed reports on campaign performance will be created using data from Sales Navigator, SFDC, and Outreach, ensuring accuracy and relevance in pre-sales projections and post-sales outcomes.

- Develop Reports & Dashboard: Dashboards will be built and maintained using SFDC, Outreach, and other visualization tools to monitor campaign metrics, KPIs, and sales performance effectively. Data enhancement and management will involve using tools like ZoomInfo, BriteVerify, SFDC, and Outreach to oversee data enrichment requests, ensuring the quality and accuracy of marketing databases. This includes lead and contact uploads, proper categorization, and maintaining up-to-date records.

- Provide Strategic Insights: Database management processes will be optimized by removing duplicate entries, managing unsubscribe requests, and updating owner details and engagement categories using SFDC, GWIN, and Outreach. This ensures clean, compliant, and well-maintained databases to support marketing and sales efforts.

- Optimize Database Management: The specialist will deliver strategic insights based on data analysis fromtools like SFDC, ZoomInfo, Sales Navigator, and Outreach to support campaign planning and ensure alignment with organizational goals. They will take ownership of their workload by effectively managing time, prioritizing tasks to meet deadlines,



and implementing feedback to continuously improve processes and enhance data.

- Monitor Trends: Stay informed about industry trends and best practices in data management, reporting, and sales tools, continuously improving processes and outputs to align with evolving market need.

Qualifications

- Bachelor s degree in Marketing, Business, or a related field.

- Preferred Degree: Master s degree in Marketing, Business Administration, or a related field

- Certificate(s)/Special Training: Salesforce Marketing Cloud Email Specialist: Validates expertise in email marketing best practices within Marketing Cloud.

- Certificate(s)/Special Training: Outreach Sales Engagement Certification: Validates expertise in using Outreach for sales engagement, including personalized sequences, workflow automation, buying signal tracking, and pipeline optimization.

- Certificate(s)/Special Training: Salesforce Marketing Cloud Consultant: Demonstrates ability to implement and optimize Marketing Cloud email applications.

- Certificate(s)/Special Training: Salesforce Marketing Cloud Administrator: Confirms skills in configuring and managing Marketing Cloud environments

- Certificate(s)/Special Training: Salesforce Marketing Cloud Developer: Focuses on developing solutions using Marketing Clouds scripting languages and APIs.

- Certificate(s)/Special Training: Microsoft Power BI Certification: Validates skills in data visualization and business intelligence, enhancing the ability to analyze and present marketing data effectively

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Lead - Digital Marketing (Bengaluru)
🏢 Artex Risk Solutions
📍 Bengaluru