Job Title: Zonal Sales Manager General Trade (GT)

Company: Lifestyle Foods Pvt. Ltd. (Chukde Spices)
Department: Sales & Business Development
Location (H.Q.): Ludhiana / Chandigarh / Amritsar
Territory: Punjab & Jammu & Kashmir
Employment Type: Full Time

About the Role

Lifestyle Foods Pvt. Ltd. (Chukde Spices) is looking for an experienced and result-oriented Zonal Sales Manager General Trade (GT) to lead sales operations across Punjab & Jammu & Kashmir. The ideal candidate should have a strong FMCG sales background, proven experience in managing sales teams, distributors, and super stockists, and a track record of consistently achieving business targets.

Key Responsibilities

- Drive sales growth and achieve monthly, quarterly, and annual business targets.
- Lead, mentor, and motivate a team of Area Sales Managers, Sales Officers, and Sales Executives.
- Develop and implement effective sales strategies for General Trade channels.
- Appoint, develop, and manage Super Stockists and Distributors across the assigned territory.
- Expand market reach by identifying new business opportunities and increasing outlet coverage.
- Monitor primary and secondary sales to ensure target achievement.
- Strengthen distributor profitability and operational efficiency.
- Ensure product availability, visibility, merchandising, and execution at retail outlets.
- Review team performance regularly and provide coaching for improved productivity.
- Build robust relationships with distributors, retailers, and key business partners.
- Analyze market trends, competitor activities,



and customer feedback to formulate business plans.
- Coordinate with internal teams including Marketing, Supply Chain, Finance, and Operations for smooth business execution.
- Prepare sales forecasts, MIS reports, and business reviews.

Desired Candidate Profile

- Graduate in any discipline; MBA (Marketing) preferred.
- Minimum 1015 years of experience in FMCG General Trade Sales.
- At least 3–5 years of experience as a Zonal Sales Manager or in a similar leadership role.
- Strong exposure to Punjab & Jammu & Kashmir market is mandatory.
- Experience in handling large sales teams across multiple locations.
- Strong knowledge of Distributor Management, Super Stockist Management, Channel Sales, and Market Expansion.
- Excellent leadership, negotiation, communication, and analytical skills.
- Willingness to travel extensively across the assigned territory.

Key Skills

- General Trade (GT)
- FMCG Sales
- Team Handling
- Distributor Management
- Super Stockist Management
- Channel Sales
- Business Development
- Primary Sales
- Secondary Sales
- Territory Management
- Sales Planning
- Market Expansion
- Retail Sales
- Trade Marketing
- Sales Forecasting
- Dealer Development
- Relationship Management
- People Management

Preferred Industry

FMCG / Foods & Beverages / Consumer Goods

Compensation

Salary: Upto 12-14LPA

How to Apply

Interested candidates can share their updated resume at:

Email: [email protected]

For More Details:

Vinay Sharma
Assistant Manager – Human Resources
+91 98211 63020

📌 Zonal Sales Manager (Ludhiana)
🏢 Life Style Foods
📍 Ludhiana