Job Summary

Role: Digital Outreach Manager

Location: Bangalore, India

Job type: Full time, permanent hybrid

This position offers a hybrid work model, allowing flexibility between working from home and our office. Typically, employees are expected to work 2 days in the office per week.

Role Overview

At QS, we're transforming how universities engage, nurture, and convert prospective students through data-driven, personalised digital experiences.

As a Digital Outreach Manager, you will play a pivotal leadership role in shaping the future of our Digital Outreach service, driving measurable impact for leading institutions around the world. Operating within a shared leadership model, you will partner with a fellow Digital Outreach Manager to define strategy, champion best practice, and elevate service delivery across global markets.

This is more than a campaign management role. You will act as a trusted advisor to clients, a leader of high-performing teams, and a catalyst for innovation, ensuring every outreach activity is insight-led, optimised, and focused on delivering meaningful engagement, stronger conversion, and enrolment success.

If you're passionate about combining data, technology, creativity, and people leadership to create exceptional outcomes, we'd love to hear from you.

Key Responsibilities

1. Shaping the Future of Digital Outreach

You'll help define and evolve a best-in-class Digital Outreach service that creates measurable value for clients and students alike:

- Co-own the Digital Outreach strategy, operating model, and service roadmap alongside a peer leader.
- Translate client objectives into impactful, data-driven outreach strategies.
- Champion an outcomes-focused approach that prioritises engagement, conversion, and enrolment success.
- Drive innovation through new technologies, channels, and service enhancements.
- Contribute to product development and go-to-market initiatives that strengthen QS's market leadership.

2. Building Trusted Client Partnerships

Youll serve as a strategic advisor to clients,



helping them unlock greater value from their student recruitment and conversion activities:

- Partner with clients to understand their goals, challenges, and growth opportunities.
- Provide proactive recommendations based on performance insights and industry best practice.
- Collaborate across client-facing, student-facing, and specialist teams to create aligned conversion strategies.
- Foster robust stakeholder relationships built on trust, transparency, and accountability.
- Lead conversations that shift focus from activity delivery to outcome achievement.

3. Delivering High-Impact Digital Experiences

Youll oversee the design, execution, and optimisation of multi-channel outreach programmes that connect institutions with prospective students at the right moment, through the right channel. This includes:

- Email marketing campaigns
- SMS and messaging platforms (including WhatsApp and WeChat)
- Conversational experiences, chatbots, and AI-enabled engagement
- CRM journeys and marketing automation
- Landing pages, forms, and campaign tracking solutions

Youll ensure every campaign:

- Is insight-led and grounded in data.
- Meets high standards of quality and execution.
- Uses testing and optimisation frameworks to continuously improve results.
- Drives measurable improvements in engagement, conversion, and enrolment outcomes.

4. Driving Operational Excellence at Scale

As a senior leader, youll create the structures and ways of working that enable teams to deliver consistently excellent results:

- Define clear ownership, governance, and decision-making frameworks.
- Introduce scalable processes that improve efficiency, quality, and speed of delivery.
- Establish meaningful KPIs, quality assurance measures, and performance management approaches.
- Support effective global collaboration across regions, time zones, and delivery.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Outreach Manager (Bengaluru)
🏢 QS Quacquarelli Symonds
📍 Bengaluru