Job Title: Lead Analyst – Sales & Revenue Operations Location

Bangalore Role Summary

We are seeking a highly analytical and detail-oriented Lead Analyst – Sales & Revenue Operations to serve as the operational backbone of our Sales organization. This role will be responsible for ensuring the integrity and effectiveness of the CRM ecosystem, driving revenue forecasting and pipeline analytics, and supporting strategic partner operations.

The ideal candidate combines strong CRM administration and process management capabilities with analytical skills in sales and revenue operations. This individual will work closely with Sales Leadership, Sales Support, Sales Enablement, Finance, Delivery, and Partner Management teams to ensure accurate data, actionable insights, and operational excellence across the revenue lifecycle. Key Responsibilities

- CRM Governance & Operations (40%)

CRM Process Ownership

Serve as the primary point of contact for CRM-related processes, policies, and operational queries.

Develop a strong understanding of sales processes and workflows and ensure their effective execution within the CRM platform.

Drive CRM adoption and best practices across sales teams.

Data Quality & Account Management

Support sales teams in account creation and maintenance activities.

Ensure data quality, completeness, and consistency across customer and prospect accounts.

Manage assignment and alignment of portfolios, territories, and account ownership.

Monitor and improve CRM data hygiene standards.

Opportunity Management

Work with sales teams to maintain accurate opportunity information, including: Total Contract Value (TCV)

Close dates

Sales stages

Opportunity classifications

Perform regular reviews and clean-up of opportunities to ensure CRM reflects the latest business reality.

Validate opportunity closure details and maintain consistency between pipeline and booked business.

Lead Management & CRM Integrations

Manage lead conversion processes and association with existing or new prospect accounts.

Serve as the functional point of contact during CRM integrations with internal and external business systems.





Maintain monthly CRM snapshots and data extracts within a centralized repository for historical analysis and audit purposes. 2.

Revenue

Operations & Forecasting (50%)

Pipeline Governance & Analytics

Support the CRO and Sales Leadership team in conducting weekly pipeline reviews.

Analyze pipeline health, progression, conversion trends, and risk indicators.

Generate insights and recommendations to improve pipeline quality and predictability.

Sales Forecasting

Develop and maintain sales forecasting models using CRM pipeline data.

Track forecast accuracy and continuously refine forecasting methodologies.

Identify gaps, risks, and opportunities within the sales pipeline.

Revenue Forecasting

Collaborate with Finance, Sales, and Delivery teams to develop revenue forecasts.

Consolidate information from active projects, renewals, extensions, and new business opportunities.

Provide visibility into future revenue streams and booking trends.

Support executive reporting and business reviews with accurate forecasting insights.

Reporting & Business Intelligence

Build and maintain recurring dashboards, reports, and operational scorecards.

Present actionable insights to leadership stakeholders.

Analyze revenue performance, booking trends, win rates, and sales effectiveness metrics. 3.

Partner Operations

Support (10%)

Partner Data & Portal Management

Support the Partner Management function in maintaining strategic partner portals.

Assist with the timely submission and tracking of: RFPs

Case studies

Accelerators

Tools and solutions

Certifications and partnership assets

Help improve partner ecosystem visibility and support initiatives aimed at achieving higher partnership tiers and recognition status.

Required





Qualifications

Education

Bachelor's degree in Business, Finance, Engineering, Information Systems, Analytics, or a related discipline.

MBA preferred but not mandatory.

Experience

5-8 years of experience in Sales Operations, Revenue Operations, CRM Operations, Business Operations, or related analytical roles.

Hands-on experience with CRM platforms such as Salesforce, Microsoft Dynamics, HubSpot, or similar systems.

Experience supporting sales forecasting and revenue planning processes.

Experience working with cross-functional teams including Sales, Finance, Delivery, and Executive Leadership.

Required

Skills

Functional Skills

CRM administration and governance

Pipeline management and forecasting

Revenue operations and sales analytics

Data quality management

Opportunity lifecycle management

Reporting and dashboard development

Business process mapping and optimization

Analytical Skills

Advanced Excel and data analysis capabilities

Strong analytical and problem-solving skills

Ability to identify trends, anomalies, and business risks

Forecasting and performance measurement expertise

Stakeholder Management

Ability to work effectively with senior sales leaders and cross-functional teams

Strong communication and coordination skills

High attention to detail and operational discipline Success Metrics The successful candidate will be measured on:

CRM data quality and completeness

Pipeline accuracy and chance hygiene

Forecast accuracy (sales and revenue)

Timeliness and quality of operational reporting

CRM adoption and process compliance

Reduction in pipeline and forecasting discrepancies

Partner portal compliance and partnership asset management effectiveness Ideal Candidate Profile A proactive operations professional who enjoys working at the intersection of sales, analytics, systems, and process excellence. The individual should be comfortable managing CRM governance, interpreting sales data, supporting executive decision-making, and driving operational rigor across the revenue organization.

📌 Lead Analyst - Sales and Rev Operations (Karnataka)
🏢 marlabs
📍 Karnataka