Marketing Manager: Stroke

YOUR TASK AND RESPONSIBILITIES:

- Lead the strategic marketing function for upcoming launches in Stroke for Bayer India
- Plan and implement long range operating plans for portfolio as per organization objectives
- Collaborate with Regional, Global and Local cross functional teams for alignment as per brand objectives
- Provide guidance and collaborate with sales team members for successful execution of strategic roadmap

Job Summary / Principal Purpose of Role

Manage & oversee the development and monitoring marketing plans, strategies, and tactics to optimize performance of

the assigned product portfolio, including to:

- Achieve the companys objectives (sales, market share) for the assigned portfolio of products
- Develop and implement assigned products/brands marketing strategies, plans, campaigns, programs, and

services with an aim to optimize achievement of sales and related performance objectives across the portfolio

- Focus on master brands, branding and marketing process improvements as needed to realize the biggest

opportunities to lead and compete in target markets

- Collaborate with other team leaders and members to collectively achieve the short- and medium-term

business growth of Bayer’s India business goals

- Optimize cross-functional platforms and processes regarding promotional programs and their effective

implementation

- Directly manage and lead successful launches of future products and important marketing-related

innovations

- Propose and lead the management of initiatives to sustain customer preference and patient engagement
- Manage the marketing dashboard, forecasts, budget goals and related KPIs for one’s portfolio and team, and for

supporting programs and services

- Keep one’s marketing and related skills up to date, aligned with the Bayer’s India Marketing initiatives, while

striving for continuous self-improvement





- Develop a highly efficient Product Management team through appropriate staffing, continuous couching,

mentoring and proper training

- Ensure delivering annual business commitment and P&L; goals for assigned brands and related products in the

portfolio

The Job holder will be responsible for managing following activities:

- Gather customer and market insights to make informed decisions and Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful launch strategies
- Develop and execute Brand launch strategic plans for across different channels and segments
- Lead end to end execution of marketing programs and go-to-market strategies, leveraging internal support and driving collaboration
- Conceptualize and execute multi-channel Strategy and campaigns across segments, ensuring the alignment of positioning, communications and messaging across all channels including digital and non-digital.
- Prepare for recent launch in India by driving launch excellence and building thought leader framework adoption in market.

WHO YOU ARE:

- B Pharm / Bachelor’s Degree in Science with MBA from a reputed institute.
- Minimum 8-10 years of Healthcare Marketing experience with at least 4-5 years of independently leading a brand portfolio preferable in Stroke/neurology
- Proficiency with digital marketing tools and Integrated Multi Channel Marketing approach.
- Strong project management, multitasking, and decision-making skills
- High on interpersonal, collaboration, communication and presentation skills
- Understanding of Indian pharma market, health care environment, customers, regulatory framework, New product launch trends, Sales force Excellence, Digital outreach models.

Business Size: New launch

Business Interactions: Sales team, Finance, Medical and MSL Team, Supply Chain, Commercial Excellence, Regional and Global Brand team

📌 Marketing Manager-CNS (Thane)
🏢 PERSOL
📍 Thane