About The Company Boomlet is a dynamic and innovative Mumbai-based integrated Influencer Marketing agency specializing in content production and digital storytelling. Our core mission is to craft impactful campaigns that not only deliver measurable results but also foster meaningful conversations around brands.

With a team of passionate professionals, we leverage the power of influencer collaborations, creative content strategies, and cutting-edge digital trends to help our clients stand out in a crowded marketplace. At Boomlet, we believe in the power of storytelling and aim to create authentic, engaging content that resonates with target audiences and drives brand loyalty.

About The Role We are seeking a creative and detail-oriented Content Strategist and Producer to join our team. In this role, you will be instrumental in designing and executing innovative content strategies that integrate influencer marketing with high-quality content production.

Your expertise will help shape compelling brand narratives, identify emerging digital trends, and oversee the end-to-end content creation process. The ideal candidate will have a strong background in social media, influencer ecosystems, and content production workflows, with a passion for storytelling and visual aesthetics. This role offers an exciting opportunity to work with a diverse range of brands and creators, bringing fresh ideas to life through engaging campaigns that make an impact.

Qualifications

- Minimum of 1+ years of experience in influencer marketing, content production, or social media management. Experience across both fields is highly desirable.
- Deep understanding of influencer ecosystems, social media platforms,



and digital content workflows.
- Exceptional storytelling, writing, and creative thinking skills.
- Strong visual sense with an eye for design, aesthetics, and current video production trends.
- Proven ability to manage multiple campaigns simultaneously, with excellent organizational and stakeholder management skills.
- Proficiency in content management tools, analytics, and social media scheduling platforms.
- Ability to work collaboratively in a fast-paced environment and adapt to evolving digital landscapes.

Responsibilities

- Design creative content strategies that align influencer marketing efforts with high-quality content production, ensuring alignment with client objectives.
- Develop compelling brand stories that effectively blend influencer content with broader campaign messaging to maximize engagement and reach.
- Stay ahead of industry trends by identifying emerging themes in influencer content and digital storytelling, and incorporate these insights into campaign planning.
- Collaborate closely with influencers and content creators, guiding them to produce authentic and impactful content that resonates with target audiences.
- Create and maintain detailed content calendars, outlining deliverables, platform-specific requirements, and deadlines to ensure smooth campaign execution.




- Leverage data and audience insights to optimize content strategies, enhance campaign performance, and achieve KPIs.
- Coordinate with creative and production teams during content shoots, ensuring deliverables meet the campaign’s tone, quality standards, and timelines.
- Monitor and measure campaign performance through analytics, providing actionable insights and recommendations for continuous improvement.

Benefits At Boomlet, we value our team members and offer a comprehensive benefits package that supports your professional growth and personal well-being. You will have the opportunity to work in a vibrant and collaborative workplace with industry-leading professionals. Our benefits include competitive salary packages, flexible working hours, opportunities for skill development, and exposure to a diverse portfolio of brands and campaigns. We also prioritize a healthy work-life balance and foster a culture of innovation, creativity, and continuous learning. Join us to be part of a forward-thinking agency where your ideas and efforts truly make a difference.

Equal Opportunity

Boomlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected characteristic.

We believe that diverse perspectives and experiences foster innovation and drive our success. We encourage candidates from all backgrounds to apply and join our team in shaping the future of digital storytelling and influencer marketing.

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