Job Description: SEO & AI Specialist

Location: Chennai

Employment Type: Full Time

About the Role

We are looking for a results-driven SEO & AI Growth Specialist who can leverage modern SEO strategies, AI-powered tools, and content marketing to increase organic traffic, generate qualified leads, and build brand awareness across digital platforms.

The ideal candidate should have hands-on experience with technical SEO, AI-assisted content creation, social media optimization, and analytics. This role requires someone who can combine creativity with data-driven decision-making to drive measurable business growth.

Key Responsibilities

Search Engine Optimization (SEO)

- Develop and execute comprehensive SEO strategies to improve organic rankings.
- Perform keyword research and competitor analysis to identify growth opportunities.
- Optimize website content, landing pages, blogs, and service pages.
- Conduct technical SEO audits and coordinate with developers to resolve issues.
- Improve website performance, Core Web Vitals, crawlability, indexing, and internal linking.
- Manage on-page, off-page, and local SEO initiatives.
- Build high-quality backlinks through ethical white-hat SEO practices.
- Monitor keyword rankings and recommend continuous improvements.

AI-Powered Marketing

- Utilize AI tools to improve content creation, SEO research, automation, and productivity.
- Create AI-assisted workflows for:
- Content ideation
- Blog writing
- Social media content
- Video scripts
- Email campaigns
- Lead magnets

- Stay updated with emerging AI tools and recommend current solutions to improve marketing efficiency.
- Automate repetitive marketing tasks wherever possible.





Content & Organic Growth

- Develop SEO-focused content calendars.
- Publish blogs targeting high-intent keywords.
- Optimize existing website content for improved search visibility.
- Repurpose long-form content into multiple formats for different platforms.
- Collaborate with designers and trainers to create educational content that positions the company as an industry leader.

Social Media & Brand Awareness

- Create organic growth strategies for:
- LinkedIn
- Website
- Facebook
- Social Media Platforms

- Optimize social media profiles for search visibility.
- Increase engagement through educational and thought leadership content.
- Track follower growth, engagement, and brand visibility.

Lead Generation

- Develop organic lead generation strategies.
- Create SEO-optimized landing pages.
- Improve website conversion rates.
- Design downloadable resources and lead magnets.
- Track lead quality and conversion metrics.
- Work closely with the sales team to improve lead acquisition.

Analytics & Reporting

- Monitor website traffic and SEO performance using:
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Looker Studio
- Microsoft Clarity

- Prepare weekly and monthly performance reports.
- Measure ROI across SEO and content initiatives.




- Recommend optimization strategies based on data insights.

Required Skills

- Strong understanding of Technical SEO.
- Expertise in On-Page and Off-Page SEO.
- Experience with Local SEO.
- Knowledge of schema markup and structured data.
- Experience in content strategy and keyword clustering.
- Understanding of website architecture and user experience.
- Familiarity with custom-coded websites.
- Basic HTML and CSS knowledge.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication.

AI Tools Experience (Preferred)

Experience with one or more of the following:

- ChatGPT
- Claude
- Gemini
- Perplexity
- Surfer SEO
- Semrush
- Ahrefs
- Screaming Frog
- Google Search Console
- Google Analytics 4
- Looker Studio
- Canva AI
- Midjourney or other AI image-generation tools
- Zapier or Make for workflow automation

Preferred Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business, Computer Science, or a related field.
- 3-5 years of experience in SEO and digital marketing.
- Experience generating organic leads for B2C and B2B businesses.
- Experience working with training, education, consulting, or professional services companies is an advantage.
- Google SEO or Analytics certifications are preferred (if any).

What We Offer

- Opportunity to work with cutting-edge AI marketing tools.
- A collaborative and growth-focused work environment.
- Exposure to end-to-end digital marketing strategies.
- Continuous learning and professional development.
- Opportunity to directly influence business growth through measurable organic lead generation.

📌 SEO - AI Specialist (Chennai)
🏢 Intelligence Quality
📍 Chennai