Position – Manager, International Expansion
Location: Pune (Work from Office)
Department: International Business
Working Days: 6 Days a Week About Frido
Frido is a Pune-based mobility and wellness brand dedicated to improving the way people move, sit, walk, and live. Our product portfolio includes ergonomic chairs, electric wheelchairs, mobility scooters, cushions, pillows, footwear, and other wellness solutions. As we continue our growth journey, we are looking for a dynamic qualified to lead our international business expansion.
Role Overview The Manager – International Expansion will be responsible for identifying, developing, and scaling Frido's presence across international markets. The role involves market research, distributor development, export sales, strategic partnerships, international marketplace management, and driving revenue growth across key geographies. Key Responsibilities
Develop and execute Frido's international expansion strategy.
Identify high-potential countries, market opportunities, and growth segments.
Build and manage relationships with distributors, dealers, importers, and channel partners.
Drive export sales for Frido's mobility, ergonomic, and wellness product portfolio.
Develop go-to-market strategies for new international markets.
Manage partnerships with global distributors and healthcare channels.
Coordinate with regulatory and compliance teams to ensure smooth market entry.
Work closely with Supply Chain, Operations, Finance, and Marketing for international business execution.
Lead pricing strategy, product positioning, and competitive benchmarking across markets.
Explore opportunities on international B2B and B2C marketplaces such as Amazon Global, Noon, Walmart Marketplace, etc.
Participate in international trade fairs, exhibitions, and networking events.
Track market trends, customer insights, competitor activities, and business performance.
Achieve international sales and revenue targets.
Required
Skills
International Business Development
Export Sales
Distributor & Channel Management
Global Market Research
Strategic Partnerships
International Negotiation
Market Entry Strategy
Cross-functional Stakeholder Management
Commercial & Pricing Strategy
International Trade & Export Documentation
Strong Presentation & Communication Skills
Advanced Excel & CRM Tools Preferred Experience
7–10 years of experience in International Business Development, Export Sales, or Global Expansion.
Experience in consumer products, healthcare, medical devices, ergonomic furniture, wellness products, or mobility solutions.
Proven experience in expanding business across regions such as the Middle East, Southeast Asia, Europe, North America, or Africa.
Experience managing distributors and international channel partners.
Knowledge of export regulations, logistics, and international trade practices.
Qualification
Bachelor's degree in Business, Engineering, Healthcare, or a related field.
MBA in International Business, Marketing, or Sales preferred.
Key Performance
Indicators (KPIs)
International revenue growth
New countries launched
Distributor/channel partner acquisition
Export order value
Market expansion projects completed
Partner retention and satisfaction
International gross margin
Sales forecast accuracy Why Join Frido?
Opportunity to build Frido's global presence from India.
Work with an innovative and fast-growing mobility and wellness brand.
High ownership role with strategic business impact.
Collaborative and entrepreneurial work culture.
Ideal
Companies to Target
Healthcare & Medical Devices: Ottobock, Sunrise Medical, Invacare, Drive DeVilbiss, Arjo
Ergonomic Furniture: Herman Miller, Steelcase, Haworth, Humanscale
Consumer & Wellness: Tynor, Vissco, Decathlon, Philips Healthcare, Medline
D2C Consumer Brands with international expansion experience
Export houses dealing in healthcare, furniture, wellness, or consumer products Interested candidates can share their resumes at -
[email protected] &
[email protected].
📌 International Business Development Manager (Maharashtra)
🏢 Frido
📍 Maharashtra